# Game-Inspired Energy Mixes G Fuel Energy is Launching a New Cyberpunk-Themed Collector's Box By Kanesa D | Published 2023-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/g-fuel-energy References: [bevnet](https://www.bevnet.com/news/2023/g-fuel-and-cd-projekt-red-launch-cyberpunk-2077-energy-drink-collab) & [gfuel](https://gfuel.com/en-ca)  [G FUEL](https://www.trendhunter.com/trends/g-fuel-1) Energy is commemorating the release of CD PROJEKT RED's Cyberpunk 2077 expansion, Phantom Liberty, with a unique [energy drink collaboration](https://www.trendhunter.com/trends/red-bull-tetris) inspired by a item within the game: the Naranjita Classic. Drawing its name from the stamina-enhancing beverage, G FUEL's real-world interpretation of this power-up combines the flavors of Pineapple and Banana to offer a fruity and tropical flavor fusion. “From the original pen-and-paper tabletop RPGs to the all-new Phantom Liberty expansion, Cyberpunk has fueled gamers’ imaginations for decades,” said G FUEL Founder and CEO Cliff Morgan. “We’re thrilled to continue fueling Cyberpunk 2077 fans in a whole new way as they explore the game’s next chapter with G FUEL Naranjita.” Each Naranjita Collector's Box features a 40-serving Energy Formula Tub, along with a distinct Cyberpunk 2077 Stainless-Steel Shaker Cup to pair with the drink mix. Image Credit: G FUEL Energy ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 61% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Game-inspired Energy Mixes:** G FUEL Energy is launching a new Cyberpunk-themed collector's box inspired by the game Cyberpunk 2077. - **Fruit Flavor Fusion:** G FUEL Energy combines the flavors of Pineapple and Banana to offer a fruity and tropical flavor fusion in their new energy drink collaboration. - **Commemorative Collector's Box:** The Naranjita Collector's Box from G FUEL Energy includes a 40-serving Energy Formula Tub and a Cyberpunk 2077 Stainless-Steel Shaker Cup. ### Where This Applies - **Gaming:** G FUEL Energy's collaboration with Cyberpunk 2077 taps into the gaming industry's popularity and offers a unique collectible item for fans. - **Beverage:** The launch of G FUEL Energy's new game-inspired energy drink presents an opportunity for innovation in the beverage industry, particularly in the flavored energy drink segment. - **Merchandise:** The Naranjita Collector's Box from G FUEL Energy introduces a new line of Cyberpunk 2077-themed merchandise, expanding the opportunities within the merchandising industry. ## Related on Trend Hunter - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [RPG-Inspired Energy Supplements](https://www.trendhunter.com/trends/g-fuel-cadenza-energy-formula.md) - [Slasher-Inspired Energy Products](https://www.trendhunter.com/trends/hack-n-slash-collectors-box.md) - [Collaboration Video Game Refreshments](https://www.trendhunter.com/trends/g-fuel-eb0309-strider.md) - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md) - [Cartoon-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-4.md) - [Horror Game-Themed Energy Formulas](https://www.trendhunter.com/trends/horror-gamethemed-energy-formula.md) - [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md)