# Film-Inspired Energy Drinks These New G FUEL Energy Drinks Come in Two Options By Michael Hemsworth | Published 2021-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/g-fuel-energy-drinks References: [bevnet](https://www.bevnet.com/news/2021/g-fuel-launches-new-black-ooze-and-red-ooze-energy-drinks) & [gfuel](https://gfuel.com/collections/venom) These new [G FUEL](https://www.trendhunter.com/trends/g-fuel-3) energy drinks have been unveiled by the brand ahead of the September 2021 release of the Venom: Let There Be Carnage film that will provide avid fans with a way to prepare for the sequel in a flavorful way. The energy drinks come in the form of the Black Ooze and the Red Ooze, which are both limited-edition and available now for preorder through August 6, 2021 or while supplies last. The Black Ooze flavor is reported to feature a sweet, refreshing profile while the Red Ooze boasts a sour cherry profile with both containing 140mg of caffeine per serving. EVP of [Global Partnerships](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein) and Brand Management and Head of Location Based Entertainment at [Sony Pictures Entertainment](https://www.trendhunter.com/trends/icee-flavors) Jeffrey Godsick spoke on the new G FUEL energy drinks saying, "We’re delighted for the opportunity to team up with G FUEL. The combination of their strong brand attitude and the smart and distinct creative they developed for our collaboration will resonate with and excite Venom: Let There Be Carnage fans." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Film-inspired Energy Drinks:** Energy drink brands can capitalize on popular movies and TV shows by releasing limited-edition flavors that cater to avid fans. - **Limited-edition Flavors:** Limited-edition flavors can create a sense of exclusivity, urgency, and FOMO among consumers who are more likely to make a purchase to avoid missing out on the product. - **Partnerships with Media Companies:** Energy drink brands can partner with movie studios, TV networks, and other media companies that have a loyal fan base to create co-branded products and cross-promote each other's brands. ### Industries Being Reshaped - **Energy Drinks:** Energy drink brands can benefit from releasing limited-edition flavors that create a buzz among consumers and drive sales. - **Movie and TV Merchandising:** Movie studios, TV networks, and other media companies can partner with energy drink brands to create co-branded products that capitalize on the popularity of their IP and expand their merchandising opportunities. - **Marketing and Advertising:** Marketing and advertising agencies can help energy drink brands create engaging and impactful campaigns around limited-edition flavors and partnerships with media companies to reach their target audience and drive brand awareness and loyalty. ## Related on Trend Hunter - [Horror-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-3.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Manga-Themed Energy Supplements](https://www.trendhunter.com/trends/g-fuel-and-crunchyroll.md) - [Slasher-Inspired Energy Products](https://www.trendhunter.com/trends/hack-n-slash-collectors-box.md) - [Anime-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-2.md) - [Horror Game-Themed Energy Formulas](https://www.trendhunter.com/trends/horror-gamethemed-energy-formula.md) - [Game-Inspired Energy Mixes](https://www.trendhunter.com/trends/g-fuel-energy.md) - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md)