# Collaboration Video Game Refreshments The G FUEL EB-0309 STRIDER is Available Now to Preorder By Michael Hemsworth | Published 2023-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/g-fuel-eb0309-strider References: [bevnet](https://www.bevnet.com/news/2023/g-fuel-and-armored-core-vi-fires-of-rubicon-launch-energy-drink-collaboration) & [gfuel](https://gfuel.com/)  The G FUEL x ARMORED CORE VI G FUEL EB-0309 STRIDER energy drink is a collaboration refreshment being launched to provide consumers with the perfect way to elevate their alertness. The energy drink is branded with the namesake video game in mind, and features [strawberry and passionfruit flavors](https://www.trendhunter.com/trends/monster-energy-strawberry-shot) with [no sugar](https://www.trendhunter.com/trends/citrus-freeze) in the mix. The refreshment is a limited-edition product arriving alongside the Collector's Box, which features a 24-ounce stainless steel shaker cup alongside a 40-serving tub of the product. G FUEL Founder and CEO Cliff Morgan commented on the G FUEL x ARMORED CORE VI G FUEL EB-0309 STRIDER energy drink saying, "Piloting mechs in the ARMORED CORE series is a truly unforgettable experience. By partnering with [Bandai Namco](https://www.trendhunter.com/trends/kura-sushi-usa-and-bandai-namco) and FromSoftware for ARMORED CORE VI: FIRES OF RUBICON, we’re helping fans ignite their battles with an equally unforgettable new flavor that will help them turn their enemies into scrap metal!” ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 88% | Activity: 95% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collaboration Refreshments:** The collaboration between G FUEL and ARMORED CORE VI presents an opportunity for other video game franchises to create branded energy drinks. - **Limited-edition Products:** The launch of the G FUEL EB-0309 STRIDER energy drink and the Collector's Box highlights the demand for exclusive, collectible products in the beverage industry. - **No-sugar Flavors:** The strawberry and passionfruit flavors of the G FUEL EB-0309 STRIDER energy drink cater to the growing consumer preference for healthier beverage options. ### Where This Applies - **Beverage Industry:** The collaboration between G FUEL and ARMORED CORE VI demonstrates the potential for cross-promotions and branded products in the beverage industry. - **Video Game Industry:** The partnership between G FUEL and ARMORED CORE VI opens up opportunities for other video game franchises to explore collaborations in the food and beverage space. - **Collector's Market:** The release of the limited-edition Collector's Box alongside the G FUEL EB-0309 STRIDER energy drink taps into the demand for exclusive, collectible items among consumers. ## Related on Trend Hunter - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Game-Inspired Energy Mixes](https://www.trendhunter.com/trends/g-fuel-energy.md) - [RPG-Inspired Energy Supplements](https://www.trendhunter.com/trends/g-fuel-cadenza-energy-formula.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Horror Game-Themed Energy Formulas](https://www.trendhunter.com/trends/horror-gamethemed-energy-formula.md) - [Anime-Themed Energy Mixes](https://www.trendhunter.com/trends/g-fuel-2.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md)