# Indulgent Frozen Sundae Ranges Gü Frozen Desserts are Making Their Debut at Waitrose in the UK By Michael Hemsworth | Published 2024-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/g-frozen References: [foodbev](https://www.foodbev.com/news/gu-expands-into-frozen-desserts-with-exclusive-waitrose-launch/) & [gudesserts](https://gudesserts.com)  Gü Frozen desserts have been announced by the premium UK-based dessert brand as part of its foray into the frozen product category to provide consumers with a delicious and convenient option to enjoy this summer. The desserts come in three varieties including [Caramel, Chocolate & Hazelnut Sundae](https://www.trendhunter.com/trends/carte-dor-sundae), Double Salted Caramel & Mascarpone Sundae and Clotted Cream & Chocolate Crunch Sundae. The [frozen desserts](https://www.trendhunter.com/trends/branded-frozen-desserts) are priced at £6 for a four-pack of ramekins and will be making their debut at [Waitrose](https://www.trendhunter.com/trends/g-dessert) locations starting June 9, 2024 at a special price point of £4. Master Pâtisserie Chef Fred Ponnavoy spoke on the Gü Frozen desserts saying, "We set out to create a new indulgence experience like never before with our sundaes, overflowing with our signature luxuriously smooth French salted caramel. As masters of sweet temptations, we’ve crafted frozen delights that we believe redefine dessert. Our premium ingredients ensure exceptional flavour, whilst innovative textures add an extra layer of delight.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 57% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Frozen Desserts:** The introduction of meticulously crafted frozen desserts with premium ingredients and innovative textures provides a new benchmark for gourmet indulgence at home. - **Convenient Indulgence:** With individual ramekin packaging, these desserts offer a convenient yet luxurious solution for consumers seeking effortless indulgence. - **Seasonal Treats:** The launch of these desserts in summer aligns with an opportunity to capitalize on season-specific consumer cravings for refreshing and sumptuous treats. ### Industries Being Reshaped - **Frozen Foods:** This innovation in frozen desserts exemplifies the potential for premium products within the rapidly growing frozen foods market. - **Luxury Food Products:** The high-end ingredient selection and exquisite flavor profiles tap into the luxury food sector, appealing to discerning consumers seeking premium experiences. - **Retail Groceries:** By debuting in Waitrose, these desserts highlight the trend of supermarkets expanding their gourmet offerings to attract upscale shoppers. ## Related on Trend Hunter - [Fruit-Forward Single-Serve Desserts](https://www.trendhunter.com/trends/premium-chilled-desserts.md) - [Classic Dessert-Inspired Cake Pots](https://www.trendhunter.com/trends/g-dessert.md) - [Retro-Inspired Dessert Pots](https://www.trendhunter.com/trends/g-desserts-nostalgia.md) - [Indulgent Seasonal Dessert Pots](https://www.trendhunter.com/trends/g-desserts.md) - [Nutty Salted Single-Serve Desserts](https://www.trendhunter.com/trends/salted-pistachio-cheesecake.md) - [Prepackaged Fondue Desserts](https://www.trendhunter.com/trends/g-fond-range.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md) - [Sundae-Inspired Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-sundae-range.md) - [Frozen Italian Dessert Products](https://www.trendhunter.com/trends/frozen-dessert-range.md)