# Fuzzy Pride Slides UGG's 'Fluff Yeah' Fuzzy Slides Celebrate & Support the LGBTQ+ Community By Laura McQuarrie | Published 2019-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fuzzy-slides References: [bustle](https://www.bustle.com/p/buying-uggs-pride-collection-will-help-give-back-to-the-lgbtq-community-17911894) & [ugg](https://www.ugg.com/kids-sandals/fluff-yeah-slide/1098494K.html?dwvar_1098494K_color=SLPN#start=11&cgid=kids-big-kids-sandals) [UGG](https://www.trendhunter.com/trends/uggbraid-clog-collection) first launched its Fluff Yeah fuzzy slides in the summer of 2018 and it is now introducing a series of all-new Pride Fluff Yeah styles for the month of June. For Pride Month, the footwear brand is launching the Pride Rainbow Yellow and Pride Rainbow Purple designs, which create a full rainbow together when their warm and cool tones are combined. UGG is also releasing a white, blue and pink Pride Stripes version that references the colors of the transgender flag. The colorful, slipper-like fuzzy slides for all were created to show support for the [LGBTQ](https://www.trendhunter.com/trends/vans-x-queer-surf)+ community and UGG will be donating $25 to the [Born This Way Foundation](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) for each of the fluffy shoe styles that are sold. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pride-themed Footwear:** Creating pride-themed footwear to show support for the LGBTQ+ community presents opportunities for brands to connect with their audience and promote inclusivity. - **Rainbow Color Combinations:** Developing products that incorporate rainbow color combinations provides a visually appealing way to celebrate diversity and showcase inclusiveness. - **Cause-related Marketing:** Implementing cause-related marketing strategies, such as donating a portion of sales to charity, allows businesses to align themselves with social causes and engage customers in a meaningful way. ### Where This Applies - **Footwear:** The footwear industry has an opportunity to create pride-themed designs to show support for the LGBTQ+ community and attract a diverse customer base. - **Fashion:** Within the fashion industry, incorporating rainbow color combinations and embracing cause-related marketing can contribute to inclusive branding and resonate with customers. - **Nonprofit/charity:** Nonprofit organizations and charities, such as the Born This Way Foundation, have the potential to partner with brands to create collaborative products that raise awareness and funds for important causes. ## Related on Trend Hunter - [Australian Boot Pride Weddings](https://www.trendhunter.com/trends/2150-rainbow-boot.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Mustard-Themed Footwear Launches](https://www.trendhunter.com/trends/uggbraid-clog-collection.md) - [Charitable Pink Slides](https://www.trendhunter.com/trends/project-pink-slide.md) - [LA-Inspired Suede Slippers](https://www.trendhunter.com/trends/erewhon-3.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Pink Fuzzy Slip-On Loafers](https://www.trendhunter.com/trends/calm-mule-1.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md)