# Futuristic Unbreakable Glass New Bottles Survive 10-Foot Drop to Concrete By Hayley Grieve | Published 2009-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-unbreakable-glass-new-bottles-survive-10-foot-drop-to-concrete References: [ndtv](http://www.ndtv.com/convergence/ndtv/story.aspx?id=NEWEN20090089981&ch=472009114100AM) When glass is involved, humans seem to find no shortage of opportunities to create accidents around the fragile material. In a sense, we use glass in the strangest of times; at packed weekend bars, and on high speed highways in monster trucks. Don’t we see the potential dangers here?! Luckily, the scientists at the New York State College of Ceramics at [Alfred University](https://www.trendhunter.com/trends/icelandic-glacial-and-alfred-coffee) have been working on [higher strength materials for everyday use](https://www.trendhunter.com/trends/aeris-doublewalled-glassware). The university’s professor of [Glass Science](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass) and his grad students signed an agreement with the Santanoni Glass company to market the new technology. The team claims it can compete with the price of current glass, and I assume it still gives you a nice “clink” sound that plastic-wannabes still cannot replicate. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Higher Strength Materials:** The development of higher strength materials for everyday use presents an opportunity for disruptive innovation in various industries. - **Unbreakable Glass:** The creation of unbreakable glass could revolutionize industries that rely on glass, such as packaging and construction. - **Affordable Alternative to Glass:** The ability to compete with the price of current glass opens up opportunities for disruptive innovation in industries where cost is a key factor. ### Industries Being Reshaped - **Packaging:** Unbreakable glass could disrupt the packaging industry by offering a safer and more durable alternative. - **Construction:** The use of higher strength materials like unbreakable glass in construction projects could lead to disruptive innovations in building design and safety. - **Automotive:** The development of unbreakable glass could revolutionize the automotive industry by enhancing safety and durability of vehicle windows and windshields. ## Related on Trend Hunter - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Eco-Friendly Glass Materials](https://www.trendhunter.com/trends/lionglass.md) - [Ultra-Durable Smartphone Glasses](https://www.trendhunter.com/trends/gorilla-glass-victus-2.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Break-Resistant Champagne Glasses](https://www.trendhunter.com/trends/champagne-glasses1.md) - [Transparent Crystal Glasswares](https://www.trendhunter.com/trends/novaz-crystal-glass.md) - [Self-Cleaning Glass Bottles](https://www.trendhunter.com/trends/self-cleaning-glass.md) - [Cost-Effective Durable Smartphone Glass](https://www.trendhunter.com/trends/gorilla-glass-7i.md) - [Durable Case Built-In Smartphones](https://www.trendhunter.com/trends/glass-victus-2.md)