# Ultra-Futuristic Sports Stores Ministry of Design's Futuristic Store is Located in an Airport By Kalin Ned | Published 2019-05-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-store References: [dezeen](https://www.dezeen.com/2019/04/26/durasport-store-ministry-singapore-airport/) & [modonline](https://www.modonline.com/) The Jewel Changi Airport in Singapore has a new futuristic store. Occupied by high-performance sportswear brand Durasport, the aesthetic of the retail location is created by architectural firm [Ministry of Design](https://www.trendhunter.com/trends/the-standard-singapore) who focused on producing an immersive, future-forward environment. As a result, the entire shop boasts an ultra-high-tech appearance as the interior is made to resemble a "research and development lab." Durasport's new futuristic store will definitely be a favorite among fans of extreme sports as individuals can test out the products in simulated environments before buying them. There is a total of "[four hands-on experiential zones](https://www.trendhunter.com/trends/espacio-movistar)" catered to cyclists, climbers, skiers, and triathletes. The technology in the futuristic store is truly cutting-edge as the zones boast a rotating climbing-wall, a ski simulator, a VR mirror, a swim bench, cycling trainer rollers and more. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **High-tech Retail Experiences:** The trend towards immersive, technology-driven retail environments offers opportunities for disruptive innovation in the sports industry. - **Simulation-based Product Testing:** Providing simulated environments for consumers to test products before buying them presents opportunities for disruptive innovation in the sports industry. - **Integration of Virtual Reality:** The integration of virtual reality technology in retail settings opens up opportunities for disruptive innovation in the sports industry. ### Where This Applies - **Sportswear Retail:** Sportswear retail companies can explore the potential of creating high-tech and immersive in-store experiences to engage customers and drive sales. - **Sports Equipment Manufacturing:** Manufacturers of sports equipment can explore incorporating simulation-based testing and virtual reality technologies into their product development process to enhance customer satisfaction and product performance. - **Architectural Design:** Architectural design firms can leverage the trend of creating futuristic retail environments to differentiate themselves and attract clients in the sports industry. ## Related on Trend Hunter - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Aluminum-Wrapped Sportswear Store](https://www.trendhunter.com/trends/adidas-store-1.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Next-Gen Virtual Merch Stores](https://www.trendhunter.com/trends/benfica-immersive-store.md)