# Interaction-Encouraging Futuristic Retail Spaces Masquespacio Delievrs a Whimsical Vibe to RUBIO By Kalin Ned | Published 2019-08-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-retail1 References: [design-milk](https://design-milk.com/masquespacio-creates-an-interactive-concept-store-for-rubio/) & [masquespacio](https://masquespacio.com/en/) Purveyors of the aesthetically pleasing futuristic retail space, Masquespacio applies its unique approach to design to a new brick-and-mortar establishment. Commissioned by RUBIO, which is an educational publishing house with over 60 years of history, Masquespacio does what it does best — creates and curates [immersively whimsical environments](https://www.trendhunter.com/trends/yoozoo) that set apart businesses in the market. The case of RUBIO is no different. The futuristic retail space that Masquespacio designed consists of a number of different environments, each enticing consumers to explore and interact. To add a personable character, the creative firm drew inspiration from RUBIO's history and reinterpret it with a plethora of colors, materials, and motifs that juxtapose themselves to one another in unique and agreeable ways. For example, the [white square tiles](https://www.trendhunter.com/trends/white-is-good-shop) are intended to evoke blank paper — "something you'd find in RUBIO's workbooks." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Futuristic Retail Spaces:** Businesses could capitalize on creating futuristic retail spaces that prioritize personalization and interaction to create a memorable shopping experience. - **Whimsical Environments:** Designing a retail space with whimsical environments can draw in and maintain customer attention. - **Heritage-inspired Designs:** Using a brand's history as inspiration for design elements can create a unique and personalized retail experience for customers. ### Industries Being Reshaped - **Retail Industry:** The retail industry can benefit from the creation of personalized and immersive retail spaces that prioritize customer interaction and engagement. - **Creative Design Industry:** Creative design agencies have the opportunity to offer businesses unique and personalized retail design services that incorporate heritage-inspired elements and immersive environments. - **Education Publishing Industry:** Businesses in the education publishing industry can differentiate themselves in the market by creating immersive retail environments that draw inspiration from their brand's history and values. ## Related on Trend Hunter - [Futuristic Interactive Retail Designs](https://www.trendhunter.com/trends/espacio-movistar.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Conversation-Encouraging Retail Spaces](https://www.trendhunter.com/trends/madhappy.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md)