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# Life-Size Tablet Pianos
This Futuristic Piano is Made Up of Dozens of Samsung Tablets

By Katherine Pendrill | Published 2015-12-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-piano
References: [sammyhub](http://sammyhub.com/2015/12/11/galaxy-tab-s2-gets-transformed-into-a-piano-in-samsungs-latest-marketing-initiative/) & [news.samsung](http://news.samsung.com/global/myleene-klass-samsung-spread-festive-cheer-with-the-launch-of-worlds-first-tablet-piano)

To promote its new Galaxy Tab S2 device, [Samsung](https://www.trendhunter.com/trends/tech-playground) created a futuristic piano out of nothing but tablets. When people think of tablets, they usually see them as a tool for checking emails or streaming movies. However, this promotional event demonstrates some of the unexpected capabilities of the modern tablet.

To promote its latest device, Samsung took over a portion of London’s Spitalfields market. The company then used over 100 [Galaxy Tab S2 devices](https://www.trendhunter.com/trends/galaxy-tab-s10) to create a [life-size piano](https://www.trendhunter.com/trends/kawai-pianos). To fully convey just how powerful the tablet is, Samsung enlisted classically-trained pianist Myleene Klass to play Christmas carols on the digital devices.

With Christmas just around the corner, Samsung's promotional event demonstrates precisely why the Galaxy Tab S2 device is a perfect gift for any tech-lover.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 66% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Futuristic Promotional Events:** Creating unique and engaging experiences using unconventional marketing methods can generate buzz and attract attention to a brand.
- **Unconventional Use of Technology:** Exploring unconventional ways to use technology can showcase the unexpected capabilities of a device or product, opening up new possibilities for innovation.
- **Blurring Boundaries Between Art and Technology:** Combining technology and artistic expression can result in captivating and interactive experiences that push the boundaries of traditional art forms.

### Sectors Adopting This

- **Consumer Electronics:** Incorporating innovative marketing techniques into the consumer electronics industry can help create excitement around new products and drive sales.
- **Advertising and Marketing:** Embracing unconventional marketing methods can help advertising and marketing professionals stand out in a crowded marketplace and capture consumer attention.
- **Art and Entertainment:** Exploring the intersection of art and technology can create immersive experiences that captivate audiences and offer new forms of artistic expression.

## Related on Trend Hunter

- [Touchscreen Grand Pianos](https://www.trendhunter.com/trends/porochista.md)
- [Mini Illuminated Digital Pianos](https://www.trendhunter.com/trends/smart-portable-piano.md)
- [Digital Motion-Sensing Pianos](https://www.trendhunter.com/trends/roli-piano.md)
- [Digital HD Display Pianos](https://www.trendhunter.com/trends/mozart-console-piano.md)
- [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md)
- [Sculptural Art Pianos](https://www.trendhunter.com/trends/steel-and-stone-piano-v2.md)
- [Dynamic Creativity Support Tablets](https://www.trendhunter.com/trends/samsung-galaxy-tab-s9.md)
- [Synchronic Piano Streaming Services](https://www.trendhunter.com/trends/piano-streaming.md)
- [Collaborative Music Platforms](https://www.trendhunter.com/trends/zamstar.md)
