# Speaker-Inspired Music Agencies UNStudio Creates a Futuristic Headquarters for YG Entertainment By Kalin Ned | Published 2022-04-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-headquarters References: [dezeen](https://www.dezeen.com/2022/04/11/unstudio-yg-hq-k-pop-seoul-south-korea-architecture/) The futuristic headquarters of South Korean music agency YG Entertainment create a statement in the city of Seoul. Inspired by the geometric and material sensibilities of design-forward speakers, the project was headed by Amsterdam-based architectural firm [UNStudio](https://www.trendhunter.com/trends/seoul-twin). Spreading over a sizable plot of land and measuring seven stories in height, the futuristic headquarters of the K-pop music agency include offices, meeting rooms, as well as recording studios. The contemporary building design boasts a middle glazed part and metal panel cladding. UNStudio focused on making the northeast side of YG Entertainment's headquarters a quieter space, while the opposing side opens up to the adjacent park and presents a much more "socialized" space. The interior is just as striking as the exterior, as UNStudio incorporated playful curving lines and interesting geometric shapes. Image Credit: Rohspace ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Speaker-inspired Architecture:** Design-forward speakers can inspire unique architectural shapes and materials. - **Futuristic Headquarters:** Companies can make a bold statement by investing in architectural designs that feature advanced materials and modern aesthetics. - **Collaborative and Social Spaces:** Companies can incorporate socialized spaces and quieter areas into their offices to encourage collaboration and focus. ### Where This Applies - **Architecture and Design:** Architects and designers can create innovative and futuristic buildings by taking inspiration from unexpected sources such as design-forward speakers. - **Music and Entertainment:** Music and entertainment companies can distinguish themselves and make a statement by investing in bold architectural designs for their headquarters and offices. - **Corporate Real Estate:** Corporate real estate companies can provide unique and inspiring office spaces by incorporating playful design elements and balance between social and quieter spaces. ## Related on Trend Hunter - [Music Industry Creative Offices](https://www.trendhunter.com/trends/22re.md) - [Contemporary Music Office Redesigns](https://www.trendhunter.com/trends/m-moser-associates.md) - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [Contemporary interactive workspaces](https://www.trendhunter.com/trends/interactive-workspace.md) - [Decor-Conscious Audiophile Speakers](https://www.trendhunter.com/trends/samsung-music-studio-5-and-7.md) - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md) - [Architecture-Inspired Structural Speakers](https://www.trendhunter.com/trends/agnes-speaker.md) - [Vibrant Adaptable Workplaces](https://www.trendhunter.com/trends/adaptable-workplace.md) - [Pier-Side Dynamic Office Spaces](https://www.trendhunter.com/trends/big-hq.md)