# Animated Digital Billboards LED Blade Runner-Style Ads in LA By lourdes sanchez bayas | Published 2008-05-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-digital-advertising-blade-runner-led-billboards-for-los-angeles References: [wired](http://www.wired.com/culture/design/magazine/16-05/st_bladerunner) A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the [cult classic film of the 1980's](https://www.trendhunter.com/trends/lightup-delorean-popcorn) **Blade Runner**. Sonny Astani, who says he has seen the movie about five times, plans two build two [14-story LED digital billboards](https://www.trendhunter.com/trends/largescale-digital-signage) that will mimic the monster animated billboards that can be seen in the opening sequence of the film. The second picture in the gallery is from Blade Runner. I believe the leading picture is a mock-up of what Astani's billboards will look like. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Animated Billboards:** The development of animated billboards could disrupt traditional static billboards and provide a more engaging advertising medium. - **LED Digital Signage:** The use of LED technology in digital billboards presents an opportunity for energy-efficient and visually impactful advertising. - **Film-inspired Advertising:** Creating billboards that emulate iconic movie scenes opens up possibilities for unique and memorable advertising campaigns. ### Where This Applies - **Outdoor Advertising:** The introduction of animated billboards could revolutionize the outdoor advertising industry by offering dynamic and attention-grabbing displays. - **Digital Signage:** The LED digital billboard industry stands to benefit from advancements in animated signage technology that provide more immersive advertising experiences. - **Entertainment Marketing:** Film-inspired advertising billboards offer an innovative approach to promote movies, TV shows, and other entertainment content. ## Related on Trend Hunter - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Metaverse Billboard Ads](https://www.trendhunter.com/trends/admix.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md)