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# Celebratory Futuristic Commercials
McDonald's Spain Celebrates the Upcoming 50 Years of Big Mac

By Kalin Ned | Published 2018-05-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-commercial
References: [designtaxi](http://designtaxi.com/news/399721/McDonald-s-New-Ad-Bleakly-Imagines-What-Year-2068-Could-Look-Like/) & [mcdonalds.es](https://www.mcdonalds.es/)

[McDonald's](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads) proudly celebrates the 50th anniversary of the Big Mac via posters, themed t-shirts, watches, [Coca-Cola](https://www.trendhunter.com/trends/mcdonalds-collectors-meal) cans, and now the fast-food chain launches a futuristic commercial that is temporally set in the year 2068. Conceived with the help of [TBWA Spain](https://www.trendhunter.com/trends/mcdonalds-france-1), the narrative follows a protagonist who interacts with highly advanced technology — from LED wrist screens and phonecall-receiving eyewear lenses to hovering umbrellas and hologram alarm clocks. Because of its masterful construction, the futuristic commercial can easily be mistaken for a Black Mirror episode.

With this celebratory initiative, McDonald's envisions what the world will be like when the Big Mac turns 100. In the midst of the high-tech but mundane life, where food has been reduced to simple cubes, McDonald's signature offering still stands out as a delicious treat that brings people together.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 16% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Futuristic Technology:** Exploring advanced technology like LED wrist screens and phonecall-receiving eyewear lenses.
- **Temporally Themed Advertising:** Creating commercials that are set in the future to generate excitement and intrigue.
- **Celebrating Milestones:** Using celebratory initiatives to envision the future and promote brand longevity.

### Who This Affects Most

- **Fast Food:** Using futuristic commercials to promote unique offerings and stand out in a competitive market.
- **Advertising:** Creating temporally themed commercials to captivate audiences and generate brand buzz.
- **Technology:** Developing innovative products like LED wrist screens and phonecall-receiving eyewear lenses for future consumer needs.

## Related on Trend Hunter

- [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md)
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- [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md)
- [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md)