# Futuristic Beauty Shops Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future By Laura McQuarrie | Published 2020-03-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/futuristic-beauty References: [campaignlive](https://www.campaignlive.co.uk/article/dazed-delivers-futuristic-beauty-pop-up-selfridges/1676336) & [dazeddigital](https://www.dazeddigital.com/beauty/soul/article/48271/1/dazed-beauty-space-pop-up-selfridges-london-thomas-petherick) Over the course of six weeks, there's a unique new futuristic beauty space to explore within Selfridges. The Dazed Beauty space can be found within the retailer's beauty hall and boasts a design by Thomas Petherick that envisions the beauty counter of the future. On-site, a variety of makeup tutorials, treatments, free makeover sessions and workshops will be hosted, including a masterclass on Nails as Sculpture from the nail artist who created [Mugler’s](https://www.trendhunter.com/trends/bodyscape-installation) AW20 looks. Consumers are also welcome to browse the curated products on display through Dazed Beauty Edit, which features brands like [Dior](https://www.trendhunter.com/trends/christian-dior-beauty-boutique), [NARS](https://www.trendhunter.com/trends/the-players-lounge-popup) and Uoma. The experiential pop-up also features augmented reality and artificial intelligence filters that offer insight into how self-expression may change over the next century. Image Credit: Thomas Petherick, Dazed Digital ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Futuristic Beauty Spaces:** Creating immersive and tech-driven beauty experiences that revolutionize the traditional beauty counter. - **Augmented Reality Beauty:** Integrating augmented reality technology to enhance self-expression and provide personalized beauty experiences. - **Curated Beauty Edit:** Offering curated selections of beauty products from top brands, providing a seamless and convenient shopping experience. ### Where This Applies - **Beauty Retail:** Opportunity for retailers to transform their beauty counters into futuristic spaces that captivate and engage customers. - **Beauty Tech:** Developing innovative beauty technologies that incorporate augmented reality and artificial intelligence to enhance beauty experiences. - **Online Beauty Retail:** Creating curated online platforms that showcase a selection of quality beauty products to offer customers a personalized shopping experience. ## Related on Trend Hunter - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)