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# Joint Auto Design Installations
Range Rover Joins NUOVA on Futurespective: Connected World

By Amy Duong | Published 2025-05-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/futurespective-connected-world
References: [design-milk](https://design-milk.com/range-rover-unveils-futurespective-installation-spanning-1970-to-2025/) & [landroverusa](https://www.landroverusa.com/vehicles/new-range-rover/index.html)

![Joint Auto Design Installations](https://cdn.trendhunterstatic.com/thumbs/570/futurespective-connected-world.jpeg)

[Range Rover](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite) works in collaboration with design studio [NUOVA](https://www.trendhunter.com/trends/gelkinetic-20) on the new Futurespective: Connected World installation in Milan. It is made as a [retro showroom](https://www.trendhunter.com/trends/latelier-alpine) resembling the 70s and this is translated through details including wood paneling, a khaki Range Rover, and a shaggy textured carpet. The car shines as the centerpiece of the showroom.

NUOVA founders Enrico Pietra and Rodrigo Caula speak on the design, “Range Rover has long been a companion to generations, seamlessly evolving through time while remaining anchored in its unmistakable identity. Our exploration of time travel isn’t merely nostalgic or speculative – it’s a lens through which we examine how design, innovation, and craftsmanship weave together across eras. Partnering with a brand so deeply rooted in heritage, yet constantly driven by evolution and reinvention, feels like a natural alignment."

Image Credit: NUOVA, Range Rover

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 80% | Activity: 22% | Freshness: 41%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Retro-futurism in Automotive Design:** The fusion of nostalgic 70s aesthetics with modern technology presents an innovative opportunity to reinvent automotive design with a retro-futuristic approach.
- **Experiential Showrooms:** Creating immersive showroom experiences allows brands to blend storytelling with brand heritage, offering customers a unique and memorable engagement with products.
- **Collaborative Design Partnerships:** The collaboration between automotive brands and design studios is transforming traditional car manufacturing by integrating creative design elements that enhance the brand's historical appeal.

### Who This Affects Most

- **Automotive Industry:** Innovations in car design and experiential marketing are reshaping how manufacturers attract and connect with consumers, using historical elements to inspire future developments.
- **Interior Design:** The incorporation of design elements such as wood paneling and textured carpets highlights a trend of using high-end interior design to enhance automotive interiors and customer spaces.
- **Event and Exhibition Design:** The demand for captivating installations that merge historical themes with contemporary design provides new avenues for creative expression within the event planning and exhibition sectors.

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