# Futuristic Cashierless Stores Alibaba's 'Futuremart' is a High-Tech Cashierless Store in China By Laura McQuarrie | Published 2018-04-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/futuremart References: [thecurrentdaily](https://thecurrentdaily.com/2018/04/25/alibaba-facial-recognition/) At its headquarters in Hangzhou, China, [Alibaba](https://www.trendhunter.com/trends/alibaba-4) opened an all-new staffless store by the name of 'Futuremart.' The high-tech store is stocked with a variety of merchandise from Alibaba and requires that consumers check in by having their face read and scanning a QR code with their [Alipay](https://www.trendhunter.com/trends/alipay), [Taobao](https://www.trendhunter.com/trends/elderly-mode) or Tmall app. From there, consumers may enter the store, browse freely and pick up any items they wish to take home. When it comes time to leave, consumers may simply leave the store for a streamlined experience. Inside Futuremart, Alibaba offers a 'Happy Go' facial recognition station that boasts the ability to scan the faces of consumers and provide discounts for those who flash a brilliant smile. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 48% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Cashierless Stores:** Disruptive innovation opportunity: Develop advanced facial recognition and scanning technologies to enable smooth, staffless store experiences. - **High-tech Shopping:** Disruptive innovation opportunity: Create innovative payment systems that integrate with mobile apps to streamline the checkout process and enhance the customer experience. - **Facial Recognition:** Disruptive innovation opportunity: Explore new applications of facial recognition technology, such as facial analysis for personalized discounts and incentives. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Integrate technology like facial recognition and mobile payment systems into traditional retail stores to create cashierless shopping experiences. - **Technology:** Disruptive innovation opportunity: Develop and improve facial recognition and mobile scanning technologies to enhance security and convenience in various industries. - **Mobile Payment:** Disruptive innovation opportunity: Innovate mobile payment platforms to offer seamless and secure transactions for cashierless stores and other retail environments. ## Related on Trend Hunter - [Cashier-Free Grocery Chains](https://www.trendhunter.com/trends/aisle-24.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [AI-Based Convenience Stores](https://www.trendhunter.com/trends/autonomous-convenience-store.md) - [Unstaffed Convenience Stores](https://www.trendhunter.com/trends/wundermart.md) - [Automated Retail Stores](https://www.trendhunter.com/trends/muffato.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Tech-Fueled Express Shops](https://www.trendhunter.com/trends/carrefour-flash.md) - [Employee-Free Smart Stores](https://www.trendhunter.com/trends/teo-smart-stores.md) - [Grab-and-Go Employee-Free Retailers](https://www.trendhunter.com/trends/lotus-pick-and-go.md)