# Extinct Flora Fragrances Future Society Makes Unique Fragrances from Extinct Flowers By Laura McQuarrie | Published 2023-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/future-society References: [ca.movies.yahoo](https://ca.movies.yahoo.com/arcaea-launches-fragrances-smell-extinct-040100290.html) & [WeAreFutureSociety](https://www.WeAreFutureSociety.com/) Beauty biotech firm Arcaea newly introduced [Future Society](https://www.trendhunter.com/trends/k18-x-future-society) as its new fragrance brand and it is being introduced to the world with the Scent Surrection Collection. There are six fragrances in the perfume collection, each of which is derived from the [sequenced DNA of extinct flowers](https://www.trendhunter.com/trends/biology-fragrances). Exploring scents lost to time, the Scent Surrection Collection pushes the boundaries of science to tell compelling scent stories. Haunted [Rose](https://www.trendhunter.com/trends/rose-era) is one eau de parfum in the collection that makes it possible for people to experience Macrostylis villosa subspecies 1 + 2 in a scent that's best encapsulated as "enthralled tranquility" with top notes of saffron and black pepper. The innovative fragrance brand sees itself as a first-of-its-kind that "establishes biology as a genre in beauty." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 80% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Extinct Flower Fragrances:** Beauty biotech firm Arcaea introduces Future Society fragrance brand derived from sequenced DNA of extinct flowers. - **Scent Surrection Collection:** The perfume collection explores scents lost to time and pushes the boundaries of science to tell compelling scent stories. - **Biology in Beauty:** Future Society brand establishes biology as a genre in the beauty industry. ### Where This Applies - **Beauty Biotech:** Arcaea's innovative fragrance brand combines beauty and biotechnology. - **Fragrance:** The Scent Surrection Collection brings unique fragrances derived from the DNA of extinct flowers. - **Cosmetics:** Future Society aims to disrupt the cosmetics industry with its biology-based approach. ## Related on Trend Hunter - [Biotech Fragrance Hair Masks](https://www.trendhunter.com/trends/k18-x-future-society.md) - [Forgotten Flower Fragrances](https://www.trendhunter.com/trends/forgotten-flowers.md) - [Artfully Scientific Perfumes](https://www.trendhunter.com/trends/immortal-potion.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Fragrance-Enhancing Primers](https://www.trendhunter.com/trends/fragrance-enhancing-primer.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Unreleased Fragrance Sets](https://www.trendhunter.com/trends/rejects-sample-set.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Desert Floral-Inspired Fragrances](https://www.trendhunter.com/trends/desert-floral.md)