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# Stylistic Technical Outerwear
The North Face's Future Proof Series is a Part of Its SS19 Offerings

By Amy Duong | Published 2019-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/future-proof
References: [highsnobiety](https://www.highsnobiety.com/p/tnf-urban-explorer-ss19-collection/) & [thenorthface](https://www.thenorthface.com/shop-by/urban-exploration.html?cm_mmc=Linkshare-_-Affiliate-_-PPkX79/c*b0-_-Affiliate&utm_medium=affiliate&utm_source=FlexOffers.com&utm_campaign=Affiliate&ranMID=25086&ranEAID=1635394&ransiteID=PPkX79_c.b0-jk2TW1F9okVZUYXn7pjmJg)

The North Face introduces the latest 'Future Proof' collection as the latest addition to the [Urban Exploration Spring/Summer 2019](https://www.trendhunter.com/trends/future-heritage) offerings. The capsule features a series of advanced technical elements that boast a fashionable perspective during its creative process. It is created from an angle that combats various weather conditions -- comprised of clean-cut lines and minimalistic designs, the seasonal pieces are great for [seamless layering](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line).

One of the standout items is the 'DryVent Urban McMurdo' jacket, constructed using 'DryVent' fabric materials. The use of this enables the clothing item to be breathable, yet [waterproof and windproof](https://www.trendhunter.com/trends/waterproof-outdoor-collection). The jacket is available in two colorway options of either navy blue or neutral khaki, and it features components such as numerous pockets and multiple zipper openings.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 81% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Technical Fashion:** The combination of advanced technical elements with fashionable designs creates disruption in the fashion industry.
- **Weatherproof Clothing:** The rise of clothing and outerwear that is designed to combat various weather conditions presents new opportunities for innovation in the apparel industry.
- **Minimalistic Design:** The trend towards minimalistic design is a disruptive opportunity for designers to create functional yet stylish clothing and outerwear.

### Who This Affects Most

- **Fashion Industry:** The North Face's Future Proof collection combines technical fabrics and fashionable designs that could inspire innovation in the high-end fashion industry.
- **Outdoor Apparel Industry:** The construction and design of the North Face's unique DryVent jacket highlights new opportunities in the growing outdoor apparel industry.
- **Sportswear Industry:** The technical aspects of the Future Proof collection, such as breathable yet waterproof and windproof materials and seamless layering potential, could inspire disruptive innovation in the sportswear industry.

## Related on Trend Hunter

- [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md)
- [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md)
- [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md)
- [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md)
- [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)
- [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)
- [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)
- [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md)
- [Space-Age Steel-Strength Outerwear](https://www.trendhunter.com/trends/summit-series-advanced-mountain-kit.md)
