# Inclusive Athletic Ad Campaigns Budweiser's 'Future Official' Campaign Promotes a NWSL Sponsorship By Daniel Johnson | Published 2019-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/future-official References: [marketingdive](https://www.marketingdive.com/news/budweiser-helps-womens-soccer-league-score-future-sponsors/565944/) & [budweiser](https://www.budweiser.com/) [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) launched its 'Future Official' ad campaign, which is centered around requesting other brands to also support the [National Women's Soccer League](https://www.trendhunter.com/trends/software-partnership). Budweiser became the official beer sponsor for the league in July of 2019, and since then it has recognized the potential for other brands to also become sponsors. The 'Future Official' ad campaign features the captain of [Reign FC](https://www.trendhunter.com/trends/college-football-standouts), Megan Rapinoe, stating the benefits for other brands to become an official sponsor for different products like headphones or snacks. Brands that become an official sponsor for the league could be able to form genuine connections with customers for supporting female athletes. Through the 'Future Official' campaign, Budweiser is promoting inclusivity in sports and calling on other brands to do the same. Image Credit: Budweiser ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Sports Campaigns:** Opportunities for brands to sponsor and support women's sports and promote inclusivity. - **Sponsorship of Women's Sports:** Increasing sponsorship and advertising opportunities for brands to promote and support women's sports leagues. - **Empowerment of Female Athletes:** Brands can empower female athletes and form genuine connections with customers through sponsorship of female sports leagues. ### Sectors Adopting This - **Sports Marketing:** Sports marketing agencies can promote and develop campaigns that support women's sports and attract sponsorships from brands. - **Branding and Advertising:** Branding and advertising agencies can develop campaigns that support women's sports and promote brand inclusivity and social responsibility. - **Women's Sports Leagues:** Women's sports leagues can promote sponsorship opportunities to brands and leverage their growing popularity to attract more support. ## Related on Trend Hunter - [Barrier-Breaking Sports Campaigns](https://www.trendhunter.com/trends/fuel-tomorrow.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Trans-Inclusive Soccer Facilities](https://www.trendhunter.com/trends/pitch-please.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md)