# Mess-Free Potato Chips Jaga Boulde is Touted as "the Future of Potato Chips" By Laura McQuarrie | Published 2021-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/future-of-potato-chips References: [soranews24](https://soranews24.com/2021/11/11/potato-chips-that-dont-get-your-fingers-all-powdery-developed-by-calbee-and-tokyo-banana/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000604.000025606.html)  [Calbee](https://www.trendhunter.com/trends/calbee-shrimp-chips) and Tokyo Banana engineered "the future of potato chips" with a revolutionary formula that keeps people from getting messy gingers. This collaboration from the two Japanese snack makers introduces Jaga Boulde, a new potato chip brand that sets itself apart with an innovative KGT manufacturing method, with KGT meaning “Ko Ga Tenitsukinikui” or “hard to get powder on hands." This manufacturing method allows for the creation of [extra-thick chips](https://www.trendhunter.com/trends/levels-by-brent-rivera) that are as flavorful as ever, yet less messy to eat. Jaga Boulde also distinguishes itself with novel flavors like Japanese pepper and miso; Shellfish broth and sea lettuce; and Beef broth and wasabi. These revolutionary potato chips can be found in limited qualities online and through retail partners in Japan. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mess-free Snacks:** The Jaga Boulde potato chips introduce a new standard for snack innovation with its KGT manufacturing method and novel flavors. - **Thick-cut Chips:** The KGT manufacturing method of Jaga Boulde presents an opportunity for other snack makers to create thicker chips with unique textures. - **Innovative Flavors:** Jaga Boulde's unconventional flavors such as Japanese pepper and miso or shellfish broth and sea lettuce could inspire other snack makers to experiment with unique taste combinations. ### Industries Being Reshaped - **Snack Foods:** The introduction of Jaga Boulde's KGT manufacturing method and novel flavors could disrupt the snack food industry by raising the bar on innovative snacking experiences. - **Food Manufacturing:** Jaga Boulde's KGT manufacturing method presents an opportunity for other food manufacturers to create new and improved ways of producing mess-free, thick-cut snacks. - **Retail:** The exclusive availability of Jaga Boulde's limited quantity online and through retail partners in Japan sets the stage for unique distribution opportunities for innovative snack products. ## Related on Trend Hunter - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Folded Potato Chips](https://www.trendhunter.com/trends/folded-potato-chips.md) - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Burger-Flavored Potato Snacks](https://www.trendhunter.com/trends/mos-burger-potato-torottama-cheese-teriyaki-burger-flavor.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Free-From Comfort Food Chips](https://www.trendhunter.com/trends/lays-baked.md) - [Air-Fried Kettle Chips](https://www.trendhunter.com/trends/air-fried-chips.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md)