# Digital Fashion Retailers Dress-X Explores the Future of Digital Fashion with Virtual Designs By Laura McQuarrie | Published 2021-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/future-of-digital-fashion References: [voguebusiness](https://www.voguebusiness.com/technology/these-platforms-want-to-be-the-farfetch-of-digital-fashion) & [dress-x](https://dress-x.com/) People continually want new products to help them express themselves and in the fight against [fast fashion](https://www.trendhunter.com/trends/virtualfit) and the immense amount of waste it generates, brands like Dress-X are introducing the future of digital fashion. Dress-X sets itself apart as the first international digital fashion multi-brand retailer and it sells digital-only designs that allows for dressing up, but virtually. "Wearing" digital fashion by Dress-X is best done by choosing a photo with natural light, fitted clothing and hair mostly out of the way. Through the brand, users can [try on designs](https://www.trendhunter.com/trends/ai-virtual-try-on) from the Space X-inspired collection and more. Thanks to the limitless nature of digital fashion, the designs push past some of the barriers of real, wearable fashion. As Dress-X describes, "We strongly believe that the amount of clothing produced today is way greater than humanity needs." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 78% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Virtual Fashion:** The trend towards digital-only fashion paves the way for virtual fashion design and retail. - **Sustainable Fashion:** Digital fashion not only eliminates physical waste but also caters to the shift towards conscious fashion choices. - **Individualized Expressions:** Digital fashion technology enables users to freely express their creativity and fashion sense through virtual designs. ### Who This Affects Most - **Fashion:** The fashion industry can leverage digital fashion to cater to the demand for more sustainable and innovative fashion solutions for the future. - **Technology:** The integration of technology and fashion can enhance consumer experiences and create new opportunities for retailers as the demand for digital-first solutions rises. - **Retail:** Digital fashion retailers can create new markets by appealing to customers who seek individualized fashion expressions without expanding their physical fashion footprint. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/outfit-changer-ai.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md)