# Luxury Fashion Short Films CHIME FOR CHANGE and Gucci Launch The Future is Fluid Film By Amy Duong | Published 2020-08-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/future-is-fluid References: [youtube](https://www.youtube.com/watch?v=nFUvLNL7E8Q) [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) and CHIME FOR CHANGE worked together on a [short film](https://www.trendhunter.com/trends/aldo-archive) entitled 'The Future is Fluid,' which premiered during the Sundance Film Festival last year. The film centers around [gender and sexuality](https://www.trendhunter.com/trends/worn-with-pride) and is directed by 24 year old Jade Jackman. The film is seven minutes long and features global voices of people from aged 15 to 25 -- they talk about their own personal stories and relationship with sexuality and gender. Fashion is a secondary topic to expression and identity, as clothing is a tool for them to present themselves. Their voices are amplified and the fashion component is merely an accessory to their expression. The film was produced by Irregular Labs, a branch of The Irregular Report. Image Credit: GUCCI ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Gender and Sexuality in Film:** There is an opportunity for disruptive innovation in the film industry by creating more films that explore and challenge traditional notions of gender and sexuality. - **Youth Voices and Identity:** There is an opportunity for disruptive innovation in the fashion industry by creating clothing lines and campaigns that empower young individuals to express their identity and personal stories. - **Collaborative Filmmaking:** There is an opportunity for disruptive innovation in the film production industry by promoting collaboration between fashion brands and filmmakers to create impactful short films that resonate with audiences. ### Who This Affects Most - **Film:** There is an opportunity for disruptive innovation in the film industry by creating more inclusive and diverse content that explores social issues and challenges traditional norms. - **Fashion:** There is an opportunity for disruptive innovation in the fashion industry by shifting the focus from clothing as a status symbol to using fashion as a tool for self-expression and empowerment. - **Youth Empowerment:** There is an opportunity for disruptive innovation in the youth empowerment industry by creating platforms that amplify the voices of young individuals and provide a space for them to share their experiences and perspectives. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md)