# Next-Gen Tech Hotels Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants By Laura McQuarrie | Published 2019-03-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/future-hotel References: [nfcworld](https://www.nfcworld.com/2019/03/12/361967/alibaba-hotel-unveils-face-recognition-room-entry/) & [alizila](https://www.alizila.com/introducing-alibabas-flyzoo-future-hotel/) Alibaba is introducing the 290-room Flyzoo Future Hotel in China to provide an experience that's more in line with the current digital technologies in place today. This hotel is bound to set a precedent for the hospitality industry with a range of services powered by artificial intelligence and facial recognition technology. In place of keys and keycards—which are easily lost—guests are able to access their suites just a biometric entry system that matches a person's likeness to the image taken at check-in. In their individual suites, guests will find a Tmall Genie smart speaker, which functions as a smart assistant for controlling various parts of one's experience. The Flyzoo Future Hotel was built with Alibaba’s online travel platform, Fliggy, alongside others from the [Alibaba Group](https://www.trendhunter.com/trends/accio-agent) like [Alibaba A.I. Labs](https://www.trendhunter.com/trends/alibaba-4) and [Alibaba Cloud](https://www.trendhunter.com/trends/alibaba-2). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Biometric Entry in Hotels:** Hotels are adopting biometric technology for entry systems, offering a more secure and convenient experience for guests. - **AI-powered Hospitality Services:** Hotels are incorporating artificial intelligence to improve guest experiences with virtual assistants and personalized services. - **Online Travel Platforms for Hotel Services:** Online travel platforms are partnering with hotels to offer seamless and integrated experiences for travelers. ### Who This Affects Most - **Hospitality:** The hospitality industry can gain a competitive edge by adopting biometric entry and AI-powered services for guests. - **Technology:** The use of biometric technology and artificial intelligence in hospitality offers innovation opportunities for technology companies. - **Online Travel Services:** The integration of hotel services within online travel platforms presents disruptive opportunities for travel businesses and startups. ## Related on Trend Hunter - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [Hospitality Facial Recognition Tools](https://www.trendhunter.com/trends/zoox-pass.md) - [In-Hotel AI-Driven Workouts](https://www.trendhunter.com/trends/aidriven-workouts.md) - [Comprehensive Guest Profile Tools](https://www.trendhunter.com/trends/zoox-eye.md) - [Next-Gen AI Concierges](https://www.trendhunter.com/trends/ai-concierges.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/ai-travel-assistants.md) - [AI Hotel Concierges](https://www.trendhunter.com/trends/ai-concierge-system.md) - [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md) - [AI-Generated Concierges](https://www.trendhunter.com/trends/synxis-conciergeai.md)