# Future-Friendly Fashion Campaigns The Vestiaire Collective Crew Features Stylish Puppets By Laura McQuarrie | Published 2022-03-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/future-friendly-fashion References: [fashionunited.uk](https://fashionunited.uk/news/fashion/vestiaire-collective-launches-new-campaign-to-highlight-future-friendly-fashion/2022032162149) & [us.vestiairecollective](https://us.vestiairecollective.com/journal/meet-the-vestiaire-collective-crew/) Future-friendly fashion brand Vestiaire Collective is sharing its Long Live Fashion philosophy with a new campaign that stars five style-forward puppets. The Vestiaire Collective Crew exemplifies the way that people can love fashion and the planet at the same time, all the while having fun with style and self-expression. Knowing that consumers are “recalibrating for a more conscious future," the resale platform is doubling down on pre-loved fashion as the future of sustainability. In the crew, there's Miss Classique with a chic and polished style, Lady Green, Rich, Hunter who loves vintage finds and Drops, who speaks to consumers who feel that they can never be over-dressed. Through the resale platform, there's something for everyone, including designer handbags, everyday mules and statement-making accessories. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Future-friendly Fashion:** Resale platforms and pre-loved fashion are the future of sustainable fashion, and campaigns that incorporate unique, eco-friendly elements can help promote a brand's values. - **Puppet Marketing:** Incorporating marketing campaigns that use puppets or other unique characters can help a brand stand out and create a memorable impression on consumers. - **Personalized Style Curation:** Giving consumers the ability to shop for unique, personalized pieces can help create a closer connection between the brand and the consumer by providing a customized shopping experience. ### Sectors Adopting This - **Fashion:** Brands in the fashion industry can use pre-loved fashion, unique campaign concepts and personalized curation to appeal to consumers looking for sustainable fashion options. - **Marketing:** Incorporating unique campaigns with memorable elements, such as puppet characters, can help brands in various industries create a lasting impression on consumers. - **Online Retail:** Resale platforms like Vestiaire Collective are disrupting the traditional retail model, offering personalized style curation and sustainable fashion options to a growing market of consumers recalibrating for a more conscious future. ## Related on Trend Hunter - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md)