# Zinc-Infused SPF Launches Ultra Violette Showcases its New Product: Future Fluid Sunscreen By Kanesa D | Published 2025-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/future-fluid References: [beauty-magazine](https://www.beauty-magazine.co.uk/news/ultra-violette-unveils-latest-product-launch) & [ultraviolettespf](https://ultraviolettespf.com/?srsltid=AfmBOoq82_mLl3o_ABqiuajzkj28jW4N8O1Su-wjU9_eHSTLnzNUNw0Z)  Introducing [Ultra Violette’s](https://www.trendhunter.com/trends/ultra-violette) latest product: the Future Fluid SPF 50+ Superlight Mineral SKINSCREEN. This sunscreen is designed for every skin type, offering robust protection against UVA and UVB rays while providing a barely-there, non-greasy finish that won’t weigh you down. Distinguishing itself from other brands, Future Fluid is notable for using Japanese zinc, ensuring the benefits of a [mineral sunscreen without the typical discomfort](https://www.trendhunter.com/trends/everyday-sunscreen-spf30). Infused with vitamin E, squalane, and Pentavitin®, it [keeps skin hydrated and calm](https://www.trendhunter.com/trends/protected-and-hydrated) all day. “When you feel Future Fluid, everyone is just astounded at how light it is. The drydown and finish is almost imperceptible – you really feel the watery-ness of it. It really is true innovation and such a great option for so many skin types,” Chandler-Matthews, co-founder of Ultra Violette, remarks. Image Credit: Ultra Violette ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 72% | Activity: 86% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Zinc-infused Skincare:** The use of Japanese zinc in skincare products offers a new avenue for creating gentle yet effective SPF solutions. - **Hydration-boosting Formulas:** Sunscreens formulated with ingredients like squalane and Pentavitin® create a dual purpose as both protective and deeply moisturizing products. - **Ultra-light Finish Sunscreens:** The trend toward ultra-light, non-greasy sunscreens addresses consumer desires for products that feel imperceptible on the skin. ### Who This Affects Most - **Sunscreen Manufacturing:** The integration of mineral ingredients such as Japanese zinc into sunscreens could redefine industry standards for efficacy and comfort. - **Cosmetic Ingredients:** Advanced formulations using substances like Pentavitin® demonstrate potential for driving innovation in the cosmetics ingredients sector. - **Skincare Products:** Skincare products that merge high SPF protection with advanced hydration offer a multifaceted approach to daily skincare routines. ## Related on Trend Hunter - [Ultralight Sunscreen Formulas](https://www.trendhunter.com/trends/ultra-violette.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Performance-Driven Sunscreen Formulas](https://www.trendhunter.com/trends/skinscreens.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [Radiance-Boosting SPF Serums](https://www.trendhunter.com/trends/ultra-violette-1.md) - [Next-Gen Mineral Sunscreens](https://www.trendhunter.com/trends/good-weather-skin.md)