# Affordable Meatless Alternatives Future Farm is Democratizing the Plant-Based Meat Category By Laura McQuarrie | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/future-farm-meatless References: [prnewswire](https://www.prnewswire.com/news-releases/former-head-of-red-bull-north-america-brings-global-brand-future-farm-to-us-market-to-democratize-the-plant-based-meat-category-following-successful-launches-in-23-countries-throughout-europe-latin-america-and-asia-pacific-301323975.html) & [futurefarm.io](http://www.futurefarm.io) Plant-based meat company [Future Farm](https://www.trendhunter.com/trends/future-farm-tuna) is making its way to the United States and it's on a mission to disrupt the plant-based category by delivering premium products at a [cost-competitive price](https://www.trendhunter.com/trends/planteneers-and-handtmann). The brand's hero products are plant-based patties made with non-GMO soy, peas, chickpeas and other clean-label, whole-food ingredients. The suggested retail price for these patties is $5.29 to "democratize the plant-based meat options for consumers." The brand is also helping to reduce animal protein consumption by offering other products like Future Sausage, Future Beef and Future Meatballs alongside the Future [Burger](https://www.trendhunter.com/trends/planet-based-foods). Already, Future Farm has gained 25% of total burger market share in Brazil's largest retailer and it holds 31% total market share of the plant-based meat category in the UAE. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cost-competitive Plant-based Meat:** Future Farm is democratizing the plant-based meat category by offering premium products at cost-competitive prices. - **Expansion of Plant-based Meat:** Future Farm's entrance to the US market shows that the demand for plant-based meat is expanding globally. - **Clean-label Plant-based Meat:** Future Farm's use of non-GMO soy, peas, chickpeas, and other clean-label, whole-food ingredients showcases the trend towards healthier and more transparent ingredients in the plant-based meat industry. ### Where This Applies - **Plant-based Meat:** Future Farm's success in Brazil and the UAE and entrance to the US market reveals the increasing demand for plant-based meat products. - **Food Retail:** Future Farm's efforts to democratize plant-based meat products by offering competitive prices create an opportunity for food retailers to carry more affordable plant-based meat options. - **Food Manufacturing:** Future Farm's use of non-GMO soy, peas, chickpeas, and other clean-label, whole-food ingredients creates an opportunity for food manufacturers to innovate and offer healthier and more transparent ingredients in the plant-based meat industry. ## Related on Trend Hunter - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Competitively Priced Plant-Based Meats](https://www.trendhunter.com/trends/veef-products.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Cost-Conscious Jackfruit Products](https://www.trendhunter.com/trends/jackfruit-products.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md)