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# Skate Culture-Inspired Apparel
FUTUR Prepares for SS19 With a Capsule of Clean Streetwear Designs

By Amy Duong | Published 2019-03-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/futur
References: [hypebeast](https://hypebeast.com/2019/3/futur-spring-summer-2019-collection-lookbook) & [futurinc.eu](https://www.futurinc.eu/)

French fashion label FUTUR recently introduced its latest collection for the Spring/Summer 2019 season, showcased with a lookbook that shot in Paris. It surrounds the bright city of lights, staying true to its roots for the label's 5th anniversary this year.

The series of [streetwear designs](https://www.trendhunter.com/trends/vitesse) were created with inspiration drawn from skateboarding culture. To capture the pieces, FUTUR drew in the talents of Quentin de Briey -- he was a pro skateboarder who is now a photographer. The silhouettes feature tees, sweaters, pants, jackets, and a [series of accessories](https://www.trendhunter.com/trends/topologie-1), done up in a color palette of blue, yellow, red, black, white, and gray. Some of the details include color blocking accents and printed graphics such as a television or a duck.

Image Credit: Quentin de Briey

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 19% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Skate Culture-inspired Apparel:** The trend of fashion labels incorporating skateboarding culture into their apparel could disrupt the traditional streetwear market.
- **Color-blocked Designs:** The trend of incorporating color-blocking techniques into streetwear designs has the potential to shake up the fashion industry's use of solid colors.
- **Incorporation of Skaters as Photographers:** The trend of using former pro skateboarders as photographers for fashion shoots offers an opportunity for disruptive innovation in both the fashion and skateboarding industries.

### Industries Being Reshaped

- **Fashion:** FUTUR's skate culture-inspired collection offers an opportunity for disruptive innovation within the streetwear market.
- **Skateboarding:** The use of former pro skaters as photographers for fashion shoots could bring innovative collaboration opportunities between the fashion and skate industries.
- **Photography:** The trend of incorporating skaters into fashion photography presents an opportunity to disrupt traditional fashion photography industry practices.

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