# Letterbox-Friendly Deodorants Fussy's Natural Deodorant Blocks Fit Into Reusable Cases By Laura McQuarrie | Published 2021-06-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fussy References: [dezeen](https://www.dezeen.com/2021/06/03/fussy-deodorant-blond-sustainable-refillable/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dezeen+%28Dezeenfeed%29) & [getfussy](https://www.getfussy.com/) Fussy shares its deodorant in a sustainable and convenient way thanks to a system that involves natural deodorant blocks that can be slotted into reusable cases made from recycled plastic packaging. These deodorants are designed to be as easy as possible to receive and the brand achieves this with compact letterbox-sized packaging. The subscription service helps to make it easy to get regular refills of the natural deodorant blocks, which can be ordered in scents like cedar, cinnamon and patchouli; peppermint, eucalyptus and sage; or vanilla, ylang ylang and star anise. Getting started with the natural, waste-reducing deodorant system starts with choosing a durable and carbon-neutral case with an eye-catching color, plus either the starter pack, trial pack or the scent pack to sample a wider range of the brand's alluring scents. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Deodorants:** Opportunity to develop new natural and sustainable products that can be easily delivered to consumers' homes and offices. - **Reusable Packaging:** Opportunity to develop new innovative refillable packaging systems made of recycled materials. - **Subscription-based Services:** Opportunity to develop new subscription-based services for eco-friendly and convenient personal care products. ### Where This Applies - **Personal Care:** Opportunity to create and market environmentally-friendly and user-friendly personal care products. - **Packaging:** Opportunity to develop sustainable packaging solutions for consumer products. - **E-commerce:** Opportunity to develop new e-commerce platforms for subscription-based sales and delivery of sustainably-packaged personal care products. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md)