# Refreshing Cultural Fusion Drinks Starbucks' Frappuccino Fuses Beloved American & Japanese Snacks By Kalin Ned | Published 2018-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fusion-drink References: [designtaxi](http://designtaxi.com/news/400845/Starbucks-Matcha-S-mores-Drink-Fuses-Beloved-Desserts-Of-Japan-America/) & [starbucks.co.jp](http://www.starbucks.co.jp/cafe/matchasmore/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) This summer, global company [Starbucks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino) creates a fusion drink that appeals to both the East and the West. The new Frappuccino offering boasts a mixture of two beloved Japanese and American desserts — matcha and s'mores. The new one-of-a-kind fusion drink will definitely challenge the consumer's taste buds. The mixture boasts "a [bittersweet base of green tea](https://www.trendhunter.com/trends/starbucks-japan-matcha) and non-fat milk." The toppings feature the American-inspired snack — graham crackers, marshmallows and brownie bits are sprinkled on top of the whipped cream. Finally, the Frappuccino is complete with a chocolate drizzle. Starbucks' fusion drink offering will be available in locations across Japan starting next week. Hopefully, there will be a global release of the [Matcha S'Mores Frappuccino](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte), since the culturally experimental drink is largely interesting both in taste and in concept. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cultural Fusion Drinks:** Creating fusion drinks that combine elements from different cultures can attract a diverse customer base and offer unique taste experiences. - **Matcha and S'mores Fusion:** Mixing beloved Japanese matcha with American s'mores flavors presents an opportunity to tap into the popularity of both cultural preferences. - **Challenging Consumer's Taste Buds:** Introducing one-of-a-kind fusion drinks that push the boundaries of taste can attract adventurous consumers seeking new and exciting flavor experiences. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend of cultural fusion drinks by creating innovative combinations that appeal to a global audience. - **Food Industry:** The food industry can explore fusion desserts and snacks by combining popular elements from different cultures, providing unique and exciting taste experiences for customers. - **Hospitality Industry:** Hotels, cafes, and restaurants can incorporate cultural fusion drinks into their menus, attracting customers who are interested in trying new and innovative flavor combinations. ## Related on Trend Hunter - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Vacation-Themed Cafe Drinks](https://www.trendhunter.com/trends/resort-frappuccino.md) - [Bespoke Blended Fruit Drinks](https://www.trendhunter.com/trends/my-fruit-frappuccino.md) - [Regional Holiday Cafe Beverages](https://www.trendhunter.com/trends/hojicha-mochitto-milk.md) - [Green Tea Caramel Drinks](https://www.trendhunter.com/trends/hojicha-meets-caramel-cream.md) - [Spicy-Sweet Blended Beverages](https://www.trendhunter.com/trends/spicy-frappuccino.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md)