# Athlete-Developed Performance Golf Capsules Oakley Taps JR Smith to Promote Its Fusion Collection By Kalin Ned | Published 2026-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fusion-collection References: [oakley-media-hub.prezly](https://oakley-media-hub.prezly.com/oakley-launches-latest-golf-capsule-fusion-collection-driven-by-jr-smith) The performance brand [Oakley](https://www.trendhunter.com/trends/oakley-jacket) has released a new range of products under the Fusion Collection. This comprehensive golf-oriented line was developed in collaboration with former professional athlete JR Smith. The Fusion Collection is comprised of the [Edge Elite Golf Shoe](https://www.trendhunter.com/trends/oakley-golf-fusion) with its "inner waterproof membrane and zippered weather shield," the Fusion Jacket with its hydro‑free DWR finish for protection against the elements, the Shoeone Bag — which delivers "a multi-pocket, convenient storage for golf shoes, eyewear, accessories and valuables" — alognside the effortless and abrasion-resistant Fusion Chino, the knit polyester C1 Fusion Top, and the lightweight Fusion [Cap](https://www.trendhunter.com/trends/super-bowl-lix-champions). Oakley's Fusion Collection is presented as a challenge to conventional sport aesthetics within the gold industry. The silhouettes aim to merge functional design for on-course play with a versatile, expressive style intended to resonate with off-course events. Image Credit: Oakley ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 89% | Activity: 68% | Freshness: 64% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Athlete-driven Product Development:** Athlete involvement in product development fosters innovation by combining professional insights with design, leading to functional, sport-specific gear. - **Function-focused Sportswear:** The demand for versatile sportswear that combines performance and style is growing, as consumers seek functionality that seamlessly transitions from on-course activities to everyday wear. - **Weather-adaptive Athletic Gear:** Innovations in weather-resistant materials and designs are emerging as athletes require gear that optimally performs under diverse weather conditions while maintaining comfort and style. ### Where This Applies - **Sports Apparel:** The sports apparel industry is increasingly incorporating athlete feedback and performance needs into designs, revolutionizing how activewear blends style with efficacy. - **Golf Equipment:** Golf equipment manufacturers are exploring innovative materials and versatile designs to create multifunctional products that enhance player experience on and off the course. - **Outdoor Gear:** New advancements in outdoor gear technology prioritize adaptability and protection, catering to athletes who demand reliable performance across varying environments. ## Related on Trend Hunter - [Tech Futuristic Eyewear Collections](https://www.trendhunter.com/trends/culture-refined.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md) - [Secure Sporty Eyewear Collections](https://www.trendhunter.com/trends/oakley-stunt-collection.md) - [Iridescent Performance Gear](https://www.trendhunter.com/trends/aura-collection-2.md) - [Futuristic Performance Eyewear Designs](https://www.trendhunter.com/trends/performance-eyewear-design.md) - [Performance-Driven Winter Sport Lines](https://www.trendhunter.com/trends/team-collection.md) - [Futuristically Chic Collaborative Lines](https://www.trendhunter.com/trends/the-oakley-factory-team.md) - [Athlete-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/players-collection.md)