# Puzzling Prismatic Packaging Frusion by Interbrands is Awesome Visual Trickery By Deborah Kim | Published 2011-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fusion-by-interbrands References: [thedieline](http://www.thedieline.com/blog/2011/8/11/frusion.html) & [interbrand](http://www.interbrand.com/en/Default.aspx) Frusion by Interbrands is a new soda on the market that is geared towards adults only. Even though this drink may not have any alcohol, the company is looking to fill a gap in the market for an older crowd that often dismisses [soda drinks](https://www.trendhunter.com/trends/tango-zerod) as childish and unhealthy. The company recognizes that there are certain instances where adults don't want to have an alcoholic beverage, but they also don't want to stand out while holding a [can of pop](https://www.trendhunter.com/trends/functional-beverage-olipop). Many of these people merely cave under peer pressure. Via the Interbrands website, the designer behind the Frusion sodas explains why he created Frusion: "[We] saw an unmet need for a sophisticated soft drink with a distinctly adult image. We were briefed to develop a brand that would allow consumers to fit into a crowd drinking alcohol and feel confident and empowered." The geometric and puzzle patterns on the bottle give it a sophisticated aesthetic that fits well with an older market. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Adult-targeted Non-alcoholic Drinks:** Opportunity to create sophisticated non-alcoholic beverage options for adults who want to fit in without alcohol. - **Disruptive Packaging Design:** Potential to develop unique and visually appealing packaging designs to differentiate products and attract consumer attention. - **Meeting Unmet Consumer Needs:** Ability to identify and address gaps in the market, like the demand for adult-oriented sodas, to capture a specific target audience. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to diversify their product offerings by creating adult-oriented non-alcoholic drinks. - **Packaging Industry:** Potential for packaging companies to innovate and create unique designs that enhance the visual appeal and marketability of products. - **Market Research Industry:** Need for market research firms to identify unmet consumer needs and help businesses develop targeted strategies to capture specific market segments. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md)