# Messy Meal Bands Fusion Brands' thefoodloop Help Keeps It All Together By Meghan Young | Published 2011-03-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fusion-brands-thefoodloop References: [design-milk](http://design-milk.com/thefoodloop/) & [thefoodloop](http://www.thefoodloop.com/) If Fusion Brands' thefoodloop existed years ago, I'm sure I would have avoided a lot of embarrassing mealtime moments. This simple yet clever contraption looks like a zip tie that fastens around food to keep it together while being prepared, cooked or even eaten. Touted as the first [heat-resistant silicone](https://www.trendhunter.com/trends/circular-oven-mitts) food-trussing tool, the Fusion Brands thefoodloop could very well revolutionize the way we interact with certain foods forever. Food-safe and [FDA](https://www.trendhunter.com/trends/adjustable-stovetop-splatter-guard)-compliant, it is stovetop-, oven-, microwave-, dishwasher- and freezer-friendly. It is also [nonstick and reusable](https://www.trendhunter.com/trends/eternos-serving-bowl). Currently, the Fusion Brands thefoodloop is awaiting a patent, but I'm sure that it'll see the light of day soon. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Food Trussing Tools:** Innovative cooking tools like thefoodloop may revolutionize the way we prepare and eat certain foods. - **Heat-resistant Silicone:** The use of heat-resistant silicone in culinary tools like thefoodloop introduces new possibilities for kitchen products. - **Non-stick Cooking Aids:** Non-stick and reusable cooking aids like thefoodloop provide convenience and sustainability in the kitchen. ### Who This Affects Most - **Cookware and Kitchenware Manufacturing:** The development of innovative cooking tools like thefoodloop presents opportunities for cookware and kitchenware manufacturers to offer new products and expand their markets. - **Food and Beverage Manufacturing:** Heat-resistant silicone and non-stick cooking aids like thefoodloop may have applicability in food and beverage manufacturing for efficiency and consistency in production processes. - **Home Goods Retail:** Retailers in the home goods industry can market innovative cooking tools like thefoodloop as a way to enhance the cooking and dining experience for consumers. ## Related on Trend Hunter - [Cookware-Encapsulating Kitchen Gadgets](https://www.trendhunter.com/trends/splatterdm.md) - [Reusable Folding Storage Plates](https://www.trendhunter.com/trends/calzone-tableware.md) - [Space-Themed Kitchen Appliances](https://www.trendhunter.com/trends/the-fooding.md) - [Edible Food-Safe Adhesives](https://www.trendhunter.com/trends/tastee-tape.md) - [Cup-Integrated Plates](https://www.trendhunter.com/trends/pairingware.md) - [Crinkle Fry-Inspired Clips](https://www.trendhunter.com/trends/fries-clips.md) - [Multi-Functional Food Containers](https://www.trendhunter.com/trends/multifunctional-food-container.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)