# Fashionably Ergonomic Knapsacks The Fusion Backpack Prioritizes Both Form and Function By Michael Hines | Published 2013-06-12 | Updated 2013-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fusion-backpack References: [tuvie](http://www.tuvie.com/fusion-ultimate-black-backpack-fits-natural-curves-of-your-body/) & [jeromeolivet](http://www.jeromeolivet.com/) Ergonomics and style are the two factors that most influenced the design of the Fusion backpack. French designer Jérôme Olivet created this knapsack to be both [functional and stylish](https://www.trendhunter.com/trends/bis-classic-backpack). That sounds like a simple task, but many backpacks seem to prioritize either form or function. This creates fashionable bags that damage backs and eyesores that are ergonomic. The Fusion backpack is designed to be less rigid, flowing with the curves of your body. It has a very [minimalist design](https://www.trendhunter.com/trends/lundi-rubens-backpack), with the zipper secreted on the inside of the bag, not the outer portion. Olivet was obviously thinking of [urbanites](https://www.trendhunter.com/trends/kifaru-backpacks) when he created this concept as it is big enough to hold a 15" MacBook Pro. The simple design of the Fusion backpack means that it should be relatively easy to put into production. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Ergonomic Fashion:** Designing fashion products that prioritize both form and function, creating ergonomic designs that are also stylish. - **Minimalist Backpacks:** Designing backpacks with a minimalist aesthetic, focusing on simplicity and clean lines. - **Hidden Zipper Designs:** Incorporating hidden zipper designs in fashion products, offering a sleek and seamless appearance while maintaining functionality. ### Who This Affects Most - **Fashion Accessories:** Designing and manufacturing fashion accessories that prioritize ergonomic design and functionality. - **Travel Gear:** Developing innovative backpacks for urbanites and travelers that combine style and ergonomic features. - **Technology Accessories:** Creating fashion-forward products, like backpacks, that are designed to accommodate and protect technology devices. ## Related on Trend Hunter - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Performance-Driven Backpack Designs](https://www.trendhunter.com/trends/rucking-fitness.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md)