# Grape-Inspired Sneaker Colorways Reebok's Instapump Fury OG Sneakers Arrive in Purple By Amy Duong | Published 2019-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fury-og References: [highsnobiety](https://www.highsnobiety.com/p/reebok-instapump-fury-og-purple-release-date-price/) & [reebok](https://www.reebok.co.uk/instapump-fury-og/M40933.html) Reebok introduces a new tonal iteration of its signature Instapump Fury OG sneaker model and it features a prominent purple finish. The drop celebrates the model's 25th anniversary and contributes to the ongoing [tonal releases](https://www.trendhunter.com/trends/air-max-plus-6) that occurred throughout the year thus far. The model made its debut in 1994, designed by Steven Smith -- it originally had a citron rubber outsole. The latest drop features a silhouette that has a rounded toe, cut-out panels on the sides, sitting on the brand's Pump technology and the comfortable cushioned foundation. The uppers feature a dark [purple color](https://www.trendhunter.com/trends/vivid-purple-colorway) as the base, overlayed with black and white detailing through the midsoles, branding, and at the rear. The grape colorway is now available at [Reebok Japan](https://www.trendhunter.com/trends/instapump-fury-3) including atmos and UNDEFEATED. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Tonal Sneaker Colorways:** Disruptive innovation opportunity: Explore new ways to create unique and eye-catching monochromatic color combinations in sneaker designs. - **Anniversary Celebrations:** Disruptive innovation opportunity: Develop special edition products or events to commemorate milestones and engage loyal customer bases. - **Collaborative Releases:** Disruptive innovation opportunity: Foster partnerships with other brands or influencers to create limited-edition drops that generate hype and attract new customers. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Incorporate innovative materials or construction techniques to enhance comfort, performance, and style in footwear products. - **Fashion:** Disruptive innovation opportunity: Utilize bold and unique colorways to create fashion-forward products that stand out in the market. - **Retail:** Disruptive innovation opportunity: Implement exclusive distribution strategies and partnerships to create buzz and drive in-store and online traffic. ## Related on Trend Hunter - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Purple Tonal Performance Footwear](https://www.trendhunter.com/trends/moonwalker.md) - [Rich Burgundy-Toned Footwear](https://www.trendhunter.com/trends/burgundytoned-footwear.md)