# Repurposed Grease Packaging Further Products Attains Simplistic Branding from Aesthetic Movement By Francis Tiangson | Published 2011-04-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/further-products References: [thedieline](http://www.thedieline.com/blog/2011/4/4/further.html) & [aestheticmovement](http://www.aestheticmovement.com) Further Products has recently gotten a [simplistic makeover](https://www.trendhunter.com/trends/scotts-protein-ball) from Aesthetic Movement. The image that the newly revamped Further Products encompasses both the grass roots look of the company, as well as the quality that the products have. What's really great about Further Products is that the minimalist and [simplistic packaging](https://www.trendhunter.com/trends/betterforyou-snack) matches the message that the products themselves stand for. Further Products features pieces made from vegetable oils. The oils are purified and then repurposed into products such as soap, candles and lotion, showing the brand's loyalty to eco-friendliness. The new designs of Further Products packaging is on point with presenting the [sustainable and eco-friendly](https://www.trendhunter.com/trends/tofu-packaging) nature of this unique brand. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** Further Products' minimalist packaging presents an opportunity for other eco-friendly and sustainable brands to simplify their designs. - **Repurposed Materials:** Further Products' repurposing of vegetable oils into cleaning products inspires opportunities for industries, such as cleaning and personal care, to utilize alternative, sustainable materials in their products. - **Grassroots Branding:** Further Products' successful new branding showcases the potential for companies to embrace their grassroots origins while also focusing on quality and sustainability. ### Who This Affects Most - **Eco-friendly Household Products:** Further Products' use of repurposed vegetable oils in their cleaning products highlights opportunities for innovation in the eco-friendly household product industry. - **Sustainable Personal Care:** Further Products' repurposing of vegetable oils into personal care products demonstrates potential for innovation in the sustainable personal care industry. - **Green Cleaning Industry:** Further Products' eco-friendly cleaning products can inspire disruptive innovation within the green cleaning industry to utilize repurposed materials to create effective cleaning solutions. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Aluminum-Packaged Hand Soaps](https://www.trendhunter.com/trends/grove-co.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md)