# Wood-Dominant Furniture Showrooms Northerners Collective's Pop-Up in L.A. Features Unique Pieces By Kalin Ned | Published 2018-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-showroom References: [design-milk](https://design-milk.com/northerns-collectives-north-rim-pop-showroom-los-angeles/northerners-collective-north-rim-10/) & [northerners.co](https://northerners.co/) The temporary pop-up furniture showroom by studio Northerners Collective focuses on one-of-a-kind pieces that are intricately informed by culture, tradition and modern design. Dubbed 'North Rim,' the collection is an aggregate of the "sights and atmosphere," experienced by co-founders Gaia Nodari and Luca Capurso during their 10 year-long travels. Drawing on the "very muted and earthy aesthetic, inspired by Venetian lagoons in Italy" and "the [raw textures in the Grand Canyon](https://www.trendhunter.com/trends/archivism)," the Northerners Collective furniture showroom in Los Angeles, California is definitely centered around the [appeal of wood](https://www.trendhunter.com/trends/irish-furniture-design). The design duo made a decision to keep the materials in their raw form, highlighting each crack, scratch or other imperfection, instead of concealing it. As a result the furniture showroom is an amalgam of truly unique pieces, each with a preserved narrative. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 92% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Wood-dominant Furniture:** Opportunity for disruptive innovation in the furniture industry by focusing on one-of-a-kind pieces that highlight the natural beauty of wood. - **Intricately-informed Design:** Opportunity for disruptive innovation in the design industry by blending culture, tradition, and modern design to create unique and meaningful furniture pieces. - **Preserved Narrative:** Opportunity for disruptive innovation in storytelling and branding by showcasing furniture pieces with preserved narratives that resonate with customers. ### Sectors Adopting This - **Furniture:** Opportunity for disruptive innovation in the furniture industry by embracing a wood-dominant aesthetic and focusing on unique, narrative-driven designs. - **Design:** Opportunity for disruptive innovation in the design industry by incorporating cultural influences, traditional craftsmanship, and modern design principles into furniture creations. - **Storytelling:** Opportunity for disruptive innovation in the storytelling industry by using furniture as a medium to tell meaningful narratives and create emotional connections with consumers. ## Related on Trend Hunter - [Contemporary Millwork Design Showrooms](https://www.trendhunter.com/trends/madera.md) - [Wood-Focused Showrooms](https://www.trendhunter.com/trends/dinesen-apartment.md) - [Discreetly Beautiful Furniture Showrooms](https://www.trendhunter.com/trends/formla.md) - [Imperfect Timber Exhibits](https://www.trendhunter.com/trends/no1-common.md) - [Archival Furniture Exhibits](https://www.trendhunter.com/trends/grain-pile.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [State-Honoring Furniture Collections](https://www.trendhunter.com/trends/statehonoring-furniture-collections.md) - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Coastal-Inspired Sleek Furniture](https://www.trendhunter.com/trends/canyon-collection-1.md)