# Zodiac Furniture Recommendations IKEA's Campaign Uses the Chinese Zodiac to Make Suggestions By Alyson Wyers | Published 2014-01-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-recommendations References: [designtaxi](http://designtaxi.com/news/363019/IKEA-Recommends-Furniture-For-You-Based-On-Your-Zodiac-Sign/) & [facebook](https://www.facebook.com/IKEASingapore/app_651783174863410) If you are interested in furniture recommendations based on what year you were born in, IKEA's new marketing campaign should pique your interest. The furniture company created a new strategy in partnership with BBH Asia Pacific that recommends items based on the Chinese zodiac. After the Chinese new year, which uses a different calendar, we will be in the year of the horse. To honor the year of the horse, the furniture recommendations take your birth year into account. To find out what furniture is most compatible with your sign, you can head over to the IKEA Singapore Facebook page. A specialized app allows you to enter your birthday, and from there your furniture recommendations will be made. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Zodiac-based Marketing:** Opportunity for businesses to use astrology and zodiac signs to personalize recommendations and enhance customer engagement. - **Personalized Recommendations:** Growing trend of using customer data and algorithms to provide tailored product suggestions based on individual preferences. - **Social Media Marketing:** Increasing focus on using social media platforms, like Facebook, to reach and engage with target audiences through interactive campaigns. ### Sectors Adopting This - **Furniture Retail:** Disruptive innovation opportunities for furniture retailers to develop personalized recommendation systems based on customers' birth year or zodiac sign. - **Marketing and Advertising:** Potential for marketers and advertisers to leverage astrology and zodiac signs in campaigns to create unique and personalized experiences for customers. - **Social Media Platforms:** Opportunity for social media platforms to partner with brands and provide interactive tools for personalized recommendations, increasing user engagement. ## Related on Trend Hunter - [Lunar New Year Homeware](https://www.trendhunter.com/trends/the-ikea-fssta-2026.md) - [Lunar New Year Decor](https://www.trendhunter.com/trends/fssta.md) - [Chinese New Year Metaverses](https://www.trendhunter.com/trends/mcdonalds-hall-of-zodiacs.md) - [Zodiac-Themed Lunar Cans](https://www.trendhunter.com/trends/carlsberg-1.md) - [Horse-Inspired Menus](https://www.trendhunter.com/trends/pf-changs-lunar-new-year.md) - [Lunar New Year Eyewear](https://www.trendhunter.com/trends/zenni-lunar-new-year-2026-collection.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [New Year Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-horse.md)