# Branded Quarantine Fort Campaigns IKEA's Quarantine Campaign Shows How to Make Furniture Forts By Grace Mahas | Published 2020-05-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-forts References: [adweek](https://www.adweek.com/brand-marketing/ikeas-quarantine-campaign-offers-6-ways-to-make-furniture-forts/?utm_content=lead&utm_source=postup&utm_medium=email&utm_campaign=AdFreak_Newsletter_200513183122&lyt_id=1216775) & [brandsynario](https://www.brandsynario.com/ikea-shares-6-ways-to-make-forts-using-your-furniture/) To help stave off the boredom many households are feeling during the COVID-19 lockdown, [IKEA Russia](https://www.trendhunter.com/trends/life-in-stitches) debuted a quarantine campaign that shows users how to make fun furniture fort. The old-school childhood play has been adapted for modern homes to make tents, forts, and castles inside — helping to cheer up people of all ages in the safety of their homes. The quarantine campaign includes how to make a castle using chairs, a coat rack, pillows, and a blanket with the option of adding Christmas tree lights. The guide also include the Wigwam which shows how to create a teepee tent from a coat rack, blankets, books, and pillows. In addition, you can build an ultra-cozy cave, camping tent, and fortress, among other furniture forts. Image Credit: IKEA Russia ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Why This Trend Is Growing - **Furniture Fort Building:** Opportunity for businesses to create DIY furniture fort kits and accessories to engage customers at home. - **At-home Entertainment:** Opportunity for businesses to develop creative and interactive activities that can be done at home during lockdowns. - **Nostalgic Revival:** Opportunity for businesses to capitalize on nostalgia by creating campaigns that tap into childhood activities and experiences. ### Industries Being Reshaped - **Furniture & Home Decor:** Opportunity for furniture and home decor companies to market and sell products specifically designed for fort building, such as modular furniture or fort-themed bedding. - **Entertainment & Media:** Opportunity for entertainment and media companies to develop virtual fort-building experiences or online tutorials that engage and entertain users. - **Toy & Game:** Opportunity for toy and game companies to create fort-building kits and playsets that combine traditional fort-building with modern interactive features. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)