# Interactive Furniture Fairs This Fair Allows Visitors to Test Out and Interact with Its Items By Mishal Omar | Published 2017-01-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-fair References: [retaildesignblog.net](http://retaildesignblog.net/2016/05/04/china-international-furniture-fair-2016-guangzhou-china/) & [ciff.fairwindow](http://ciff.fairwindow.com/) The Chinese International Furniture Fair reveals different brands that are at the forefront of the design industry, providing insight into the latest "intelligent furniture, customization and Internet" patterns that can be observed in China and around the world. The annual event's most recent venue revealed various stations, rooms and spaces that provided visitors with an experience that they could view in detail and interact with. Each year, the furniture fair is set up much like an [IKEA](https://www.trendhunter.com/trends/ikeas-home-experience-of-tomorrow) store would be, but it features designs that are more diverse, dynamic and forward-thinking rather than the [minimalist Scandinavian styles that IKEA offers](https://www.trendhunter.com/trends/ikea-open-house). The Chinese International Furniture Fair reveals the latest ideas in this industry, rejecting the notion that home and office design is not an industry that focuses on innovation. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Furniture Design:** Interactive furniture design allows for consumers to engage and experience furniture in a new way, sparking innovation in the furniture industry. - **Intelligent Furniture:** The rise of intelligent furniture allows for increased customization and personalization, disrupting traditional furniture manufacturing and retail. - **Internet of Things (iot) Furniture:** IoT furniture brings together technology and furniture, creating new opportunities for smart homes and offices. ### Industries Being Reshaped - **Furniture Manufacturing:** Incorporating interactive design, intelligent features, and IoT technology into furniture manufacturing creates opportunities for businesses to offer innovative products. - **Interior Design:** Interactive and intelligent furniture can provide new design opportunities and challenges for interior designers, allowing them to create unique and modern spaces. - **Retail:** The combination of technology and furniture in IoT and interactive furniture design presents new possibilities for retail, offering more personalized and unique shopping experiences. ## Related on Trend Hunter - [Immersive Furniture Company Exhibitions](https://www.trendhunter.com/trends/future-together.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Experience-Focused Workplace Furniture Showroooms](https://www.trendhunter.com/trends/workplace-furniture-showrooom.md) - [Mid-Century Furniture Exhibits](https://www.trendhunter.com/trends/intersections-exhibition.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Immersive Design Studio Showcases](https://www.trendhunter.com/trends/shaping-lasting-design.md) - [Dynamic Joint Furniture Exhibitions](https://www.trendhunter.com/trends/please-sit-for-the-alternate-ending.md) - [Playful Furniture Exhibits](https://www.trendhunter.com/trends/playful-furniture-exhibit.md) - [AI-Powered Cityscape Furniture](https://www.trendhunter.com/trends/smart-urban-furniture.md)