# Sci-Fi-Inspired Furniture Campaigns 'An Ikea Story' Mixes the World of Furniture with Sci-Fi By Kalin Ned | Published 2018-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-campaign References: [designtaxi](http://designtaxi.com/news/399792/IKEA-Has-Star-Wars-Fan-Creating-Lovable-Chewbacca-Using-Its-Sheepskin-Rug/) & [ikea](https://www.ikea.com/de/de/) With the success of Star Wars: The Last Jedi and the upcoming release of Solo: A Star Wars Story, [IKEA Deutschland](https://www.trendhunter.com/trends/ikea-revealed) taps into the hype over the [popular science fiction franchise](https://www.trendhunter.com/trends/sen-donnan) with a furniture campaign. The advertisement, which is dubbed 'Feng Chewy: An IKEA Story,' is set in one of the megastores' locations. It features people shopping for their home and their experience is interrupted by an audible and recognizable Chewbacca cry. It is first unclear where the sound is coming from. However, as the [Star Wars-inspired furniture campaign](https://www.trendhunter.com/trends/cocacola-x-star-wars) progresses, it becomes clear that it Chewy is embodied in the movement of a chair that is specifically styled to represent Chewbacca with a carefully thrown-over sheepskin. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Sci-fi-inspired Furniture:** Opportunity to create furniture designs and campaigns inspired by popular science fiction franchises. - **Star Wars Hype:** Utilizing the excitement generated by the success and upcoming releases of Star Wars films to promote furniture campaigns. - **Interactive Shopping Experiences:** Creating unique and immersive experiences for customers while they shop for home furniture, such as incorporating sound effects and interactive elements. ### Where This Applies - **Furniture:** Exploring the use of sci-fi-inspired designs and campaigns to draw attention to furniture products and increase sales. - **Advertising:** Incorporating popular culture, such as science fiction franchises, into advertising campaigns to engage consumers and drive brand awareness. - **Retail:** Developing interactive and immersive shopping experiences within retail stores to enhance customer engagement and create memorable shopping experiences. ## Related on Trend Hunter - [Sci-Fi Gaming Chair Covers](https://www.trendhunter.com/trends/secretlab-star-wars.md) - [Sci-Fi-Branded Gamer Chairs](https://www.trendhunter.com/trends/secretlab-x-star-wars.md) - [Space-Themed Home Decor Collection](https://www.trendhunter.com/trends/aftonsparv.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Sci Fi-Inspired Desk Decor](https://www.trendhunter.com/trends/lightsaber-lego.md)