# Hypnotic Furniture Stunts IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis By Laura McQuarrie | Published 2014-08-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-ad References: [youtube](https://www.youtube.com/watch?v=4i6hGNpz8Ks&list=PLZKweYqjSlQQZS1iIeTp1CjC8UOjXAXdw) Although a lot of people are interested in the idea of time travel, this [IKEA](https://www.trendhunter.com/trends/wherever-life-goes) furniture ad shows that you have to be careful what you wish for. The 'Time Travel Experiment' features a couple shopping at IKEA who were willing to undergo [hypnosis](https://www.trendhunter.com/trends/u-up-campaign). The stunt involved working with world-famous hypnotist Justin Tranz, and taking a couple through scenes from their potential futures. The trip into the future starts with a birthday celebration for the couple's daughter, fast forward to the daughter planning to take a trip with her yoga instructor, who moves in later down the road. Although these may not be the most picture-perfect scenarios to look forward to in the future, they're pretty fun to watch. The experiment coincides with the launch of this year's IKEA catalog, which is centered around a 'Where the Everyday Begins & Ends' theme. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 13% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Hypnotic Advertising:** Explore the use of hypnosis in advertising campaigns to captivate and engage consumers. - **Immersive Experiences:** Create interactive experiences that blend virtual reality, storytelling, and consumer participation. - **Future Scenarios:** Design campaigns that showcase potential future scenarios to evoke emotions and create interest. ### Industries Being Reshaped - **Furniture Retail:** Integrate immersive technologies into furniture retail experiences to enhance customer engagement and drive sales. - **Advertising and Marketing:** Leverage hypnotic techniques and experiential advertising to create captivating campaigns that leave a lasting impact. - **Catalog Publishing:** Incorporate the concept of future scenarios into catalog publishing to generate curiosity and anticipation among consumers. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Immersive Furniture Company Exhibitions](https://www.trendhunter.com/trends/future-together.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md)