# Regal Canine Campaigns BoConcept's Game of Thrones Furniture Ad Campaign Stars Dogs By Laura McQuarrie | Published 2019-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/furniture-ad-campaign References: [adsoftheworld](https://www.adsoftheworld.com/media/print/boconcept_only_they_can_take_your_throne) & [boconcept](https://www.boconcept.com/en-ca/) Before the culmination of Game of Thrones’ final season, fans had plenty of guesses as to who would end up on the coveted Iron Throne—and modern furniture chain BoConcept created a fun [furniture ad campaign](https://www.trendhunter.com/trends/wherever-life-goes) to remind viewers “there's a throne at home they've already lost to those with the fiercest claim.” Playing up the idea that [pets often win the best seat](https://www.trendhunter.com/trends/couchmas) in the house and are reluctant to give up the comfortable spot once they are settled, BoConcept created ads to suggest that pet owners may want to consider just getting a new chair to watch the final episode from. The charming Game of Thrones-inspired ads star dogs like the regal and lion-like Lord Nestor the Golden Retriever, Lord Milan and the proud Lady Hanna. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Pet-inspired Advertising Campaigns:** Businesses can explore the potential of using pets to promote their services or products in their ad campaigns. - **Animal-themed Home Decor:** Incorporating animal-themed furniture and decor elements is an opportunity to draw more attention and create more unique living spaces. - **Humanizing Pets:** Highlighting pets' personalities and presence in advertising humanizes them and can lead to more engagement with pet owners. ### Who This Affects Most - **Pet Care:** Pet care companies can use pet-centered campaigns to promote their offerings or position themselves as more pet-friendly options, potentially attracting more customers. - **Furniture Retail:** Furniture retailers can create unique, themed campaigns to attract consumers and differentiate themselves from competitors. - **Home Decor:** Home decor businesses can incorporate animal-themed decor elements to provide unique design options for consumers looking for more novel and interesting pieces. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Friendly Chair Designs](https://www.trendhunter.com/trends/hound-lounge.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Comfy Sofa-Inspired Pet Beds](https://www.trendhunter.com/trends/sofa-pet-bed.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Posh Pet-Friendly Chair Designs](https://www.trendhunter.com/trends/nomad-juno.md)