# Sinfully Sweet Handbag Shoots This Furla Pre-Fall Handbag 2014 Collection Shoot is Playful and Fun By Farida Helmy | Published 2014-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/furla-prefall-handbag References: [theglamourai](http://www.theglamourai.com/2014/06/i-want-candy.html) & [furla](http://www.furla.com/en/) Th [Furla](https://www.trendhunter.com/trends/furla) Pre-Fall Handbag 2014 collection is perfectly portrayed in this fabulously fun photo shoot. Taking place in a photo booth, the images are fun and full of energy. The florescent-lit stalls give the photo shoot a sultry film noir eeriness that is juxtaposed with the giggly and gorgeous model Vlada. Adorned in [handbags and shoes](https://www.trendhunter.com/trends/statement-bags) from the Furla Pre-Fall Handbag 2014 collection, the brunette beauty is jovial and playful, which perfectly represents the new line. The collection features classic shapes in both vibrant neon hues and moody reds and sophisticated iridescences. The brand's standout bag however steals the spotlight again. This season's ‘Candy’ bags come in sexy and cheeky colors like butterscotch, lollipops and poisoned apple. Perfect for the summer and naughty nights out after dark, the sinfully sweet bags beautifully mix the old with the new. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fun Photo Shoots:** Opportunity for brands to create playful and energetic photo shoots to showcase their products. - **Vibrant Neon Hues:** Potential for fashion brands to incorporate vibrant neon colors into their collections to attract attention and stand out. - **Mixing Old with New:** Possibility for brands to create products that combine traditional elements with modern design, offering a unique and innovative twist. ### Where This Applies - **Fashion:** Fashion brands can leverage fun photo shoots to showcase their collections and attract customers. - **Accessories:** Opportunity for accessory brands to experiment with vibrant neon colors and create eye-catching pieces. - **Luxury Goods:** Luxury brands can capitalize on the trend of mixing old with new by creating high-end products that blend traditional craftsmanship with modern aesthetics. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stunning Soft-Bag Collections](https://www.trendhunter.com/trends/softbag-collection.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Candy-Inspired Holiday Collections](https://www.trendhunter.com/trends/candyinspired.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Glamorous Party-Ready Accessories](https://www.trendhunter.com/trends/statement-bags.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md)