# Collaborative Gaming Peripheral Brands FURIA Partnered with 'Fallen Gear' on its First Mouse By Colin Smith | Published 2024-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/furia-wireless-pantera-mouse References: [esportsinsider](https://esportsinsider.com/2024/08/furia-fallen-gear-peripherals-market) & [fallenstore.br](https://www.fallenstore.com.br/categoria/192?srsltid=AfmBOory38z2ZUNmzVYCgZcX5IF4NEm6UJVngg3IrE2cwWvqC22g9HME)  Brazilian esports organization FURIA has announced its entry into the gaming peripherals market through a collaboration with gaming equipment brand [Fallen Gear](https://www.trendhunter.com/trends/monster-ultra-red-white-blue-razz). This partnership has resulted in the launch of the FURIA [Wireless Pantera Mouse](https://www.trendhunter.com/trends/fallen-gear) and FURIA Mousepads. The products are developed under a licensing and development project with Fallen Gear, a company founded by professional Counter-Strike player Gabriel ‘FalleN’ Toledo. The Wireless Pantera Mouse will be produced as an exclusive edition and will be available in limited quantities, catering to both gamers and collectors. FURIA’s entry into the peripherals market marks a significant expansion of its brand, which is already well-established in the esports industry. The organization competes in various games, including League of Legends, Counter-Strike, VALORANT, and Rainbow Six: Siege. FURIA’s partners include notable brands such as Red Bull, Pokerstars, and [Lenovo Legion](https://www.trendhunter.com/trends/metizport). The collaboration with Fallen Gear is not FURIA’s first venture into product creation, as the organization has previously launched multiple apparel collections. This new initiative demonstrates FURIA’s commitment to diversifying its offerings and strengthening its presence in the gaming community. Image Credit: FURIA, Fallen Gear ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 27% | Freshness: 28% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Esports Peripherals:** Partnerships between esports organizations and peripheral manufacturers are creating exclusive and limited-edition products that appeal to both gamers and collectors. - **Licensed Gaming Equipment:** Gaming peripherals developed under licensing agreements with professional players bring authenticity and credibility, attracting dedicated fans and enthusiasts. - **Branded Tech Accessories:** Esports organizations are expanding their brand influence by launching branded tech accessories, diversifying product lines and enhancing their market presence. ### Who This Affects Most - **Esports Industry:** The esports industry is witnessing growth through brand diversification and product collaborations, which help organizations expand their market reach. - **Gaming Equipment Manufacturers:** Gaming equipment manufacturers partnering with known esports entities can leverage brand recognition and fan loyalty to drive sales of new high-demand products. - **Consumer Electronics:** The consumer electronics sector is integrating limited-edition and co-branded gaming peripherals, tapping into the lucrative market of esports and gaming enthusiasts. ## Related on Trend Hunter - [Gaming Peripheral Partnerships](https://www.trendhunter.com/trends/fallen-gear.md) - [Collaborative Esports Peripherals](https://www.trendhunter.com/trends/steelseries-3.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Expanded Esports Monitor Partnerships](https://www.trendhunter.com/trends/agon-furia.md) - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Authentic Chinese Esports Jerseys](https://www.trendhunter.com/trends/furia-3.md) - [Esports Hat Collections](https://www.trendhunter.com/trends/furia-2.md) - [Esports Peripherals Collaborations](https://www.trendhunter.com/trends/paper-rex-1.md) - [Collaborative Gaming Peripherals](https://www.trendhunter.com/trends/razer-2.md)