# Disheveled Watercolor Styles The Fur Fur Spring 2013 Collection Showcases Quirky Japanese Fashion By Alexandra Serrano | Published 2012-10-17 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/fur-fur-spring-2013 References: [wwd](http://www.wwd.com/runway/spring-ready-to-wear-2013/review/fur-fur) & [furfurfur.jp](http://www.furfurfur.jp) The Fur Fur Spring 2013 is the brainchild of designers Koichi Chida and Aya Furuhashi, who joined creative forces with artist Shiho Ueda
 in order to create this one-of-a-kind collection. The pieces sported by models in this [Tokyo Fashion Week runway collection](https://www.trendhunter.com/trends/pixelated) seemed artfully disheveled. The hemlines and silhouettes were relaxed as if to show off the [water-colored qualities](https://www.trendhunter.com/trends/wild-rose-sparrow) of each piece. Though the garment story is unconventional, it boasts a calculated delicacy that is truly genius. The neutral palette of each piece was complimented by the stunning models, who sported a seemingly unkempt appearance. Each one donned the [paper-bag chic aesthetic](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) with uncombed hair that featured flower-like accessories. The lightweight collection is an ode to laid-back aesthetics and a standout with originality that holds no reservations. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Art-inspired Fashion:** Designers are collaborating with artists to create one-of-a-kind collections that showcase unique and unconventional designs. - **Laid-back Aesthetics:** There is a trend towards relaxed silhouettes in fashion, with an emphasis on natural and effortless styles that exude a sense of comfort. - **Imperfect Beauty:** Models are embracing imperfection, with unkempt hair and non-traditional accessories highlighting the beauty of individuality and the unconventional. ### Who This Affects Most - **Fashion:** Fashion designers can collaborate with artists to create unique and unconventional collections that showcase their artistic vision and create a new aesthetic for buyers. - **Beauty:** There is an opportunity for beauty brands to embrace imperfection and non-traditional aesthetics in their product lines, with a focus on individuality and unconventional beauty standards. - **Art:** Visual artists can collaborate with fashion designers to expand their reach and showcase their art on a new platform, creating innovative and unconventional pieces. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md)