# Fur-Free Fashion Jackets Stella McCartney's Newest Collection Spotlights "Fur-Free Fur" Designs By Laura McQuarrie | Published 2018-09-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fur-free-fashion References: [livekindly.co](https://www.livekindly.co/vegan-fashion-stella-mccartney-fur-cruelty-free/) & [stellamccartney](https://www.stellamccartney.com/ca/stella-mccartney/vest_cod41834374sj.html#dept=rtw_new_arrivals) Stella McCartney is a label that's at the forefront of the cruelty-free fashion movement, as it has introduced [vegan-friendly dresses](https://www.trendhunter.com/trends/fw25-vegan-leather) made from synthetic spider silk, handbags made of mushroom-based leather alternative and now, [fur-free fashion pieces](https://www.trendhunter.com/trends/ducies-fw25-collection) in the newest Stella McCartney collection. Some of the statement-making new "fur-free fur" pieces that can be found in the designer collection include the dark brown 100% acrylic Sugar Cane Coat and the oversized Champagne Waistcoat. With these cruelty-free fashion pieces, Stella McCartney is working towards supporting a totally fur-free Britain in the hopes that a ban will be implemented. As part of a move towards a world that champions sustainable, ethical and cruelty-free fashion, some high-end designer brands and runways have now banned the use of fur and some have even gone as far as to reject leather. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Cruelty-free Fashion:** Stella McCartney's new fur-free collection highlights the growth and viability of sustainable, ethical, and cruelty-free fashion through synthetic materials and alternatives to animal products. - **Ban on Fur and Leather:** As more brands ban the use of fur and leather in their collections, emerging opportunities exist in the manufacture and marketing of synthetic alternatives. - **Sustainable Fashion Movement:** The movement towards sustainable fashion is gaining traction, with designers creating innovative fur-free and leather-free fashion pieces. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry has a growing opportunity in the manufacturing and marketing of sustainable, ethical, and cruelty-free fashion pieces made from synthetic materials. - **Textile Industry:** The textile industry has an opportunity to develop and produce new synthetic materials as alternatives to animal-based fabrics used in the fashion industry. - **Luxury Goods Market:** The luxury goods market can capitalize on the growing demand for sustainable, ethical, and cruelty-free fashion pieces by developing and producing high-end synthetic materials and alternatives to animal products. ## Related on Trend Hunter - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Vegan-Friendly Champagne Accessories](https://www.trendhunter.com/trends/stella-mccartney-x-veuve-clicquot-collection.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Luxury Mycelium Bags](https://www.trendhunter.com/trends/stella-mccartney-frayme-mylo.md) - [Designer-Backed Skincare Lines](https://www.trendhunter.com/trends/stella-mccartney-1.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)