# Cinema Funvertising MK2 VoD Service Captures Theater Audience's Attention By TopDog | Published 2009-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funvertising-mk2-vod-service-captures-audiences-attention References: [viralblog](http://www.viralblog.com/guerrilla-marketing/movie-theaters-get-interactive/) Modern advertising is getting innovative as Windows Live Messenger, [Universal Pictures](https://www.trendhunter.com/trends/lexus-and-universal-pictures) and MK2 join forces to engage audiences. MK2, one of the largest cinema chains in Europe, collaborates with corporate advertisers to provide thrilling and hilarious interactivity to its theaters. MK2’s MSN chat window appearance is the latest attempt by advertisers to connect with viewers by employing interaction. In 2007 MSNBC.com introduced the first [audience participatory video game concept](https://www.trendhunter.com/trends/samsung-ads-gamebreaks), CrowdGaming. And back in 2006, [Fiat](https://www.trendhunter.com/trends/fiat-1) and Ad agency AgenciaClick created the first interactive movie theater experience ever to promote the “The Fiat Idea Adventure.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** The trend of interactive advertising within cinema screens provides an opportunity for companies to engage with their audience through immersive and memorable campaigns. - **Cinematic Technology:** The use of cinematic technology by advertisers presents an opportunity for companies to create unique experiences that capture the attention of audiences and drive brand awareness. - **Participatory Campaigns:** Participatory campaigns allow cinema-goers to become part of the advertising experience, providing brands with authentic and engaging content to connect with their audience. ### Who This Affects Most - **Advertising:** Advertisers can leverage the trend of cinema funvertising to create innovative advertising campaigns that actively engage cinema-goers and promote brand visibility. - **Entertainment:** The entertainment industry has an opportunity to integrate interactive advertising campaigns within cinema experiences, creating new channels for revenue generation and audience engagement. - **Technology:** As cinema technology advances, there is an opportunity for technology companies to partner with advertisers to create immersive advertising experiences that capture the attention of audiences. ## Related on Trend Hunter - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [AI-Powered Seamless Advertising Tools](https://www.trendhunter.com/trends/cinemark.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md)