# Playfully Flavorful Gummy Candies The Haribo Funtastic Mix Has Eight Flavors and Over 15 Shapes By Michael Hemsworth | Published 2021-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funtastic-mix References: [foodbev](https://www.foodbev.com/news/haribo-launches-funtastic-mix/) & [haribo](https://www.haribo.com/en-us) The Haribo Funtastic Mix is one of the latest product varieties from the brand for the US market that is focused on providing consumers with a playfully flavorful option to try out. The [gummy candy product](https://www.trendhunter.com/trends/haribo-berry-hearts) is made with a selection of sweets that come in [eight flavors and more than 15 shapes](https://www.trendhunter.com/trends/mixed-fruit-soft-candy), which encourage kids and adults alike to explore the offerings. The gummies are available now at retailers nationwide and tap into demand for eye-catching sweets amongst child and adult consumer demographics alike. COO of [Haribo of America](https://www.trendhunter.com/trends/haribo-unicornilicious) Rick LaBerge boasted about the new Haribo Funtastic Mix saying, "Haribo is committed to keeping a pulse on innovative flavour and form trends that spark moments of childlike happiness. Coming off the heels of our 100th birthday, we’re excited to bring US consumers a new treat that’s been inspired by global favourites and offers a fun mix of unique characters and flavour combinations.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Playful Flavors:** Explore playful and unique combinations of flavors in gummy candies to create exciting new products. - **Eye-catching Candy:** Innovate on the visual aspect of candy to make it more appealing for children and adults. - **Shape and Texture:** Experiment with different shapes and textures of gummy candies to enhance the overall experience of eating sweets. ### Who This Affects Most - **Confectionery Industry:** Create new products or improve existing ones by incorporating playful flavors, eye-catching candy designs, and unique shapes and textures. - **Food and Beverage Industry:** Incorporate playful and unique flavors into various food and beverage products to appeal to consumers' sense of adventure and novelty. - **Marketing and Advertising Industry:** Help companies in the confectionery and food and beverage industry differentiate themselves through innovative and eye-catching designs and flavors that appeal to consumers. ## Related on Trend Hunter - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md) - [Snacking-Friendly Springtime Candies](https://www.trendhunter.com/trends/haribo-spring-mix.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Premium Halloween Gummy Candies](https://www.trendhunter.com/trends/haribo-halloween-products.md) - [Elevated Custom Retailer Gummies](https://www.trendhunter.com/trends/foxtrot-gummy-mixes.md) - [Sour Seasonal Gummy Candies](https://www.trendhunter.com/trends/sweet-sour-reindeer-gummy-mix.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Football-Themed Gummy Candies](https://www.trendhunter.com/trends/haribo-football-mix.md)