# Fun Insurance Policies M&M's Ice Cream & Lemonade are Protecting Summer Parties with "Funsurance" By Laura McQuarrie | Published 2024-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funsurance References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240717ny62752/mms-ice-cream-protects-summer-birthdays-with-first-ever-funsurance-program) & [mmsicecreamfunsurance](https://www.mmsicecreamfunsurance.com/entry)  Unexpected weather, late deliveries and mishandled cakes are just some of the mishaps that could derail a birthday party, and to keep joyful occasions joyful, [M&M's](https://www.trendhunter.com/trends/ice-cream-sammy-pack) is preventing chaotic disappointments this summer by offering "Funsurance." In partnership with next-gen digital insurance company [Lemonade](https://www.trendhunter.com/trends/lemonade-1), M&M's Ice Cream is protecting summer birthday celebrations with Funsurance. From July 17th to August 10th, consumers who purchase [M&M's Ice Cream Cookie Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich) and experience fun intrusions can enter for a chance to be one of the 25 lucky winners chosen at random to get $250. In the event of popped balloons, forgotten pizza deliveries or postponed pool parties, eligible partiers can file their claim online with Funsurance to win back the fun they lost and make happy new memories. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 80% | Activity: 85% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Event Protection Plans:** Emerging trends in event protection schemes cater to consumers seeking reassurance for their planned celebrations. - **Food Brand Collaborations:** Innovative partnerships between food brands and digital service providers create unique, value-added consumer experiences. - **Experience-based Rewards:** Businesses offering compensation for disrupted experiences capitalize on consumers' desire for guaranteed enjoyment. ### Sectors Adopting This - **Insurance:** The insurance industry is diversifying with creative policy offerings tailored to specific, short-term needs of consumers. - **Food & Beverage:** Food and beverage companies are evolving by incorporating service-based offerings to enhance consumer satisfaction. - **Event Planning:** The event planning sector is seeing opportunities to integrate risk management solutions for more resilient celebrations. ## Related on Trend Hunter - [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md) - [Summer-Specific Canadian Campaigns](https://www.trendhunter.com/trends/summer-bummer-insurance.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Ice Cream Fanny Packs](https://www.trendhunter.com/trends/ice-cream-sammy-pack.md) - [Pepperoni-Protecting Insurance Promotions](https://www.trendhunter.com/trends/pepperoni-insurance.md) - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Exclusive In-Store Sleepovers](https://www.trendhunter.com/trends/mms-fun-club.md) - [Dessert Disaster Lawyer Campaigns](https://www.trendhunter.com/trends/carvel-campaign.md)