# Car-Centric Comedy Skits Portlandia and Subaru Collaborated on a Funny Web Series By Laura McQuarrie | Published 2016-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/funny-web-series References: [mashable](http://mashable.com/2016/01/19/fred-armisen-web-series/) Ahead of Portlandia Season 6, a new series from Portlandia and [Subaru](https://www.trendhunter.com/trends/uncommon-winter-campaign) was revealed by the name of 'Talkative Driver.' In the series, Fred Armisen takes on the role of a driver for [Uber](https://www.trendhunter.com/trends/arrival-car)-like rideshare service 'Convo' and has hilarious exchanges with the passengers he picks up and transports. In one of the episodes, Armisen's character picks up a French passenger who has trouble communicating his desired destination to the driver. Since Subaru has been sponsoring Portlandia since its first season, the partnership is carried out between seasons through these entertaining shorts, which were specifically written specifically for the car company. As well as being comical to watch, many passengers and drivers will find the situations in this series relatable. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Brand-specific Comedic Web Series:** Opportunity for companies to collaborate with comedy shows and create original content for their brand. - **Satirical Rideshare Skits:** Opportunity for rideshare and taxi companies to create satirical ad campaigns for their brand. - **Relatable Themed Marketing Campaigns:** Opportunity for companies to create marketing campaigns that relate to their audience through humorous, everyday situations. ### Sectors Adopting This - **Automotive:** Opportunity for car companies to create entertaining content and establish brand loyalty through sponsorships and partnerships. - **Entertainment:** Opportunity for entertainment companies to collaborate with brands and reach new audiences through branded content. - **Marketing:** Opportunity for marketing agencies to create relatable and humorous content for clients to increase engagement and brand awareness. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [In-Car Conversation Cards](https://www.trendhunter.com/trends/conversation-card.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)