# Crowdsourced Comedy Shows Fanta and College Humor Stitch Together Funny Vine Videos By Laura McQuarrie | Published 2014-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/funny-vine-videos References: [marketingmag](http://www.marketingmag.ca/media/social-scanner-fantas-vine-comedy-show-122527?rss=yes) & [vine.co](https://vine.co/fanta) The 'Fanta For the Funny' campaign involves College Humor, Fanta and scouring funny [Vine](https://www.trendhunter.com/trends/divine-app) videos to locate comedians that could potentially appear on the [web series](https://www.trendhunter.com/trends/pepsi-pioneers). Some of the most popular Vine users are taking part in the campaign, in which users are asked to upload their funniest dances, puns and any other crazy antics with the @FantaFun and #FantaFortheFunny tags. Since a looping six-second video is hardly the same as tuning into a show, the best Vine videos are compiled together into a video episodes that are a few minutes long, showing one Vine after another in a succinct compilation. Each week, the brands will release a brand new episode, featuring tons of hilarious Vines that have been stitched together. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Comedy:** Opportunity for brands to involve user-generated content for marketing campaigns. - **Short-form Video Compilation:** Opportunity to create and market content by stitching together the best short-form videos. - **Web Series:** Opportunity for brands to get involved in creating their own web series through collaboration with content creators. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to market their products using innovative, crowdsourced campaigns. - **Entertainment Industry:** Opportunity for entertainment companies to create web series using short-form video content. - **Marketing Industry:** Opportunity for marketers to explore new ways to utilize user-generated content for brand promotion. ## Related on Trend Hunter - [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)